BBA Marketing
Eligibility: 10+2 (in any stream) with minimum 55% marks
- Duration: 4 Years
- Admission Process: CUET/NEET/JEE/ SAT or Shoolini University's multiple choice entrance test
BBA Marketing
Eligibility : 10+2 (in any stream) with minimum 55% marks
- Duration : 4 Years
- Admission Criteria : CUET/NEET/JEE/ SAT or Shoolini University's multiple choice entrance test
The Bachelor of Business Administration (BBA) in Marketing is a 3/4-year program at Shoolini University designed to build both analytical thinking and creative problem-solving. Students learn to interpret market data, understand consumer behaviour, and develop strategies that respond to real business needs.
The curriculum covers key areas such as digital marketing, branding, advertising, and market research. It also introduces students to modern tools and platforms shaping today’s marketing landscape. Classroom learning is supported by case studies, live projects, and practical assignments, helping students apply concepts across different business contexts.
Industry interaction forms a key part of the program. Regular sessions with professionals, along with project-based learning, give students exposure to current practices and expectations in the field.
Developed with inputs from experts associated with organisations such as McKinsey & Company, PwC, Citigroup, and institutions like Indian Institutes of Management and Indian School of Business, the program aligns academic learning with industry requirements.
Students complete a mandatory two-month summer internship with leading organisations, gaining first-hand experience of marketing roles. Graduates have gone on to work with companies such as Accenture, Deloitte, L'Oréal, Bank of America, Genpact, Vardhman Group, and DMI Finance.
The program is perfect for students who want to build a career in marketing with a strong understanding of both strategy and execution.
BBA Marketing Career Opportunities
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Program Details
HP/J&K Domicile: ₹89,250
Others: ₹95,000
Top Faculty
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Student Voices
Sugandhi Ranote
I got ample industry exposure at Shoolini University through participation in projects & live assignments. By enhancing my leadership skills and being meticulous in my approach, I got a Gold medal & got placed at VARITE India.
Ayush Bahuguna
I am incredibly satisfied with the program. The campus life was fantastic, but nothing compared to the invaluable industry exposure. I gained firsthand knowledge of real-world business challenges. Our faculty members consistently encouraged us to think creatively and devise innovative solutions. I wholeheartedly recommend this program to aspiring entrepreneurs.
Akash Deep Singh
Throughout my academic journey at Shoolini University, I experienced a dynamic blend of theoretical rigour and practical application. The faculty's expertise and the practical curriculum greatly enhanced my business acumen. Involvement in diverse extracurricular activities honed my leadership skills. The serene campus and modern facilities further enriched my learning, making my time at Shoolini both impactful and memorable.
Sukriti Sharma
My experience at the university has been immensely positive, offering a nurturing environment for academic and personal growth. The innovative Sprint program and exposure to diverse learning opportunities have greatly enriched my educational journey. They have fostered significant development in both my professional skills and personal attributes.
Top Campus Recruiters
Some of the major companies that visit our campus and hire our graduates are:
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Frequently Asked Questions
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