BBA Marketing

Eligibility: 10+2 (in any stream) with minimum 55% marks

  • Duration: 4 Years
  • Admission Criteria: CUET/NEET/JEE/ SAT or Shoolini University's multiple choice entrance test

Eligibility : 10+2 (in any stream) with minimum 55% marks

  • Duration : 4 Years
  • Admission Criteria : CUET/NEET/JEE/ SAT or Shoolini University's multiple choice entrance test

The Bachelor of Business Administration (BBA) in Marketing is a 4-year program at Shoolini University. A key focus of BBA in Marketing is developing analytical and creative skills. Students learn to interpret market data, understand consumer needs, and craft innovative marketing strategies. The course also covers digital marketing tools and techniques essential in today’s rapidly evolving digital landscape.

Students learn all about consumer behaviour, digital marketing, branding, advertising, and market research. The curriculum integrates theoretical principles with hands-on practice, ensuring a comprehensive understanding of marketing in different business contexts.

Interactive sessions with industry professionals, case studies, and projects are integral to the learning experience. BBA in Marketing is ideal for those who aspire to drive business growth and success through effective marketing strategies.

Created and guided by business luminaries from elite companies such as McKinsey, PwC, Citi, and prestigious institutions like IITs, IIMs, ISB, Shoolini University's BBA program primes you for industry success from day one. The curriculum is carefully crafted to blend theoretical knowledge with practical application, ensuring students are well-versed in contemporary financial practices and technologies.

A wide range of employment opportunities are available with leading companies such as Accenture, Deloitte, L'Oréal, the Bank of America, Genpact, Vardhman, DMI Finance. In addition, two months of a summer internship with top companies is mandatory for every student.

Mentorship Program

This unique Program brings together top-level executives, CEOs, CHROs, CLOs, and other country heads to provide invaluable career guidance and networking.

Top Faculty

Faculty members comprise industry heads and distinguished professors from McKinsey, ISB, NCI, NIH, Berkeley, UPenn, Columbia University, Stanford, Oxford.

SPRINT: Skill Development

Stanford-Inspired Proprietary SPRINT (TM) Bootcamp enhances the management skills of students with hands-on training, workshops, and insights from global corporate experts.

BBA Marketing Career Opportunities

    • Marketing Manager
    • Market Research Analyst
    • Public Relations Specialist
    • Brand Manager
    • Digital Marketing Specialist
    • Advertising Executive
    • Sales Manager
    • Social Media Manager
    • Content Marketing Strategist

Top Faculty

Student Voices

Sugandhi Ranote

Ayush Bahuguna

Akash Deep Singh

Sukriti Sharma

Top Campus Recruiters

Some of the major companies that visit our campus and hire our graduates are:

Frequently Asked Questions

The BBA in Marketing program at Shoolini University is led by a team of dedicated faculty members with a blend of academic expertise and practical industry experience. Our faculty is committed to providing students with a comprehensive understanding of marketing principles, strategies, and trends. Through engaging lectures, workshops, and case studies, we ensure that our students receive a well-rounded education in the field of marketing.

Completing BBA in Marketing from Shoolini University opens many career opportunities in the dynamic field of marketing. Graduates can pursue roles in brand management, advertising, digital marketing, market research, sales, and public relations. The program is designed to equip students with the skills and knowledge required to excel in the competitive world of marketing and communications.

Shoolini University places a strong emphasis on providing practical exposure and industry experience to BBA Marketing students. We facilitate internships, industry visits, and guest lectures by marketing professionals. Also, our students can participate in marketing campaigns, events, and projects that simulate real-world marketing scenarios. These experiences enhance their practical skills and prepare them for the challenges of the marketing industry.

Yes, practical training is an integral part of the BBA Marketing program at Shoolini University. The curriculum includes hands-on projects, case studies, and simulations that allow students to apply theoretical concepts to real-world marketing challenges. This practical training not only hones their strategic thinking and creativity but also provides valuable insights into the practical aspects of marketing.

Shoolini University has a dedicated Placement Cell that works closely with leading marketing and advertising agencies, as well as corporations across various industries. BBA Marketing graduates from Shoolini have excellent placement opportunities, with many securing positions in renowned organisations. The university's strong industry connections and a curriculum that aligns with industry demands ensure that our graduates are well-prepared for successful careers in the dynamic field of marketing.

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