BA Media & Communication

VISION

Envisioning a future where our graduates lead and transform the media landscape, our program aspires to be a beacon of excellence in journalism and mass communication education. We aim to foster ethical, innovative, and skilled communicators who champion truth, diversity, and global understanding. Our commitment is towards nurturing critical thinkers and industry leaders who will contribute to a democratic and inclusive society. We strive to blend academic rigor with practical insights, setting new standards in media education. Our goal is to shape a media world that is more informed, responsible, and reflective of the diverse voices in our society

MISSION

MISSION1: Empowerment Through Knowledge and Narrative: This programme is dedicated to developing forward-thinking journalists and communicators who are committed to ethical reporting and innovative storytelling. We aim to equip students with critical thinking skills and advanced technical knowledge, enabling them to influence and inform society through powerful narratives

MISSION2: Championing Truth and Diversity: Our mission is to nurture journalist and mass communicators who champion truth, diversity, and inclusivity. We provide a dynamic learning environment that fosters investigative skills, cultural sensitivity, and a deep understanding of the media's role in shaping public discourse

MISSION3: Innovative Storytelling for a Changing World: We are committed to training the next generation of journalists and media professionals to excel in a rapidly evolving digital landscape. Our focus is on innovative storytelling techniques, mastery of digital platforms, and a strong foundation in ethical journalism practices

MISSION4: Building Media Leaders: Our programme focuses on creating leaders in journalism and mass communication. We emphasise cross-cultural communication, global media trends, and the development of a strong ethical compass, preparing students to make impactful contributions on the world stage

PROGRAM EDUCATIONAL OBJECTIVE 

• PEO-1: Develop Ethical and Responsible Journalists: Graduates will demonstrate the highest standards of ethical journalism, showing integrity, accountability, and a commitment to truth and fairness. They will be equipped to tackle ethical dilemmas in media, ensuring responsible reporting and adherence to journalistic principles, both in Indian and global contexts
• PEO-2: Promote Innovation and Diverse Media Skills: Graduates will exhibit proficiency in a wide range of media skills, including digital media, print journalism, broadcasting, and new media technologies. They will be innovative content creators and communicators who can effectively engage with diverse audiences
• PEO-3: Bridge Academic Knowledge with Industry Practices: Graduates will demonstrate a strong foundation in theoretical knowledge alongside practical skills gained through hands-on experiences and industry partnerships. They will be adept at applying academic concepts to real-world media scenarios, showing competence in various roles such as reporting, editing, public relations, and media management
• PEO-4: Foster Global Media Perspectives and Cross-Cultural Competency: Graduates will possess a global outlook on media and communication, understanding the nuances of international journalism and cross-cultural communication. They will be prepared to work in diverse international settings, contributing to global media discourse, and promoting cross-cultural understanding through their work

PROGRAM OUTCOME OR PROGRAM SPECIFIC OUTCOME

• PO-1: Critical Thinking: Act in a well-thought-out way by first recognizing the assumptions that form the basis of our thoughts and actions, then checking the extent to which these assumptions are correct and valid, and then evaluating our ideas, organizational choices, and individual actions from a variety of angles
• PO-2: Effective Communication: Learn to speak, read, write, and listen clearly in English and Hindi, both in person and through electronic media, and connect people, ideas, books, media, and technology to make sense of the world
• PO-3: Social Interaction: Elicit views of others, to mediate arguments, and to provide assistance in coming to a decision.
• PO-4: Effective Citizenship: Show social concern and a focus on equity in national development, as well as the ability to act on issues with knowledge and to take part in civic life by volunteering.
• PO-5: Ethics: Recognize different value systems, including your own, understand the moral implications of your choices, and take responsibility for them
• PO-6: Environment and Sustainability: Gain an understanding of the environmental conditions and concerns surrounding sustainable development
• PO-7: Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes
• PO-8: Modern tool usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses