BAJMC (Hons) Advertising & PR
Eligibility: 10+2 (in any stream) with minimum 55% marks
- Duration: *This is a UGC approved NEP Program (students have exit options after 1st, 2nd and 3rd year)
- Admission Criteria: CUET/ SAT/ Shoolini University's multiple choice entrance test, and faculty interaction
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BAJMC (Hons) Advertising & PR
Eligibility : 10+2 (in any stream) with minimum 55% marks
- Duration : *This is a UGC approved NEP Program (students have exit options after 1st, 2nd and 3rd year)
- Admission Criteria : CUET/ SAT/ Shoolini University's multiple choice entrance test, and faculty interaction
BAJMC in Advertising & PR is a 4-year program at Shoolini University that equips students with the skills for a thriving career in the dynamic world of PR and Advertising.
The curriculum of BAJMC in Public Relations and Advertising covers a range of topics, including the principles of advertising, media planning, brand management, and public relations strategies. The Bachelor of Journalism and Mass Communication in Advertising & Public Relations offers practical experience through hands-on projects, internships, and real-world case studies. Throughout the course, students engage in live campaigns, which provide them with critical insights and an opportunity to develop a professional portfolio that highlights their creative skills and industry knowledge.
The faculty members bring a wealth of industry experience to the classroom, ensuring that students receive practical insights and stay updated with the latest trends. The faculty members comprise distinguished persons from renowned media organisations such as Yash Raj Films, Sony Entertainment, Colors TV, Indian Express, Reuters, Lehman Brothers, and others.
Shoolini University has 250+ international collaborations with renowned universities worldwide for student exchange programs, faculty exchange, and more. Prominent among these are the University of Arkansas, USA; Lanzhou University, China; University of Naples, Italy; Taipei Medical University, Taiwan; Gachon University, South Korea; and South Dakota Mines University, USA.
Media & Creators' Fest
Media Marvel Fest showcases talent, inspiring talks & Creators' Fest features influencers, tech discussions, & career insights.
In-House Production
Shoolini Newsletter and in-house productions like Shoolini TV, Shoolini Samvad, and Radio Shoolini, provide hands-on experience.
Internships & Placements
PTC Group, Hindustan Times, Times of India, The Indian Express, The Tribune, Dainik Bhaskar, Amar Ujala, TechThirsty.com.
BAJMC (Hons) Advertising & PR Career Opportunities
- Advertising account executive
- Advertising copywriter
- Event manager
- Marketing Executive
- Media researcher
- Public affairs consultant
- Public relations officer
- Sales promotion account executive
- Social Media Manager 
Program Details
Student Voices
Vishakha Thakur (BAJMC)
Aarushi Mishra (BAJMC)
Saket Saurabh
Nihit (BAJMC)
Top Campus Recruiters
Some of the major companies that visit our campus and hire our graduates are:
Frequently Asked Questions
Who teaches BA in Journalism and Mass Communication at Shoolini University?
BA in Journalism and Mass Communication at Shoolini University is taught by top-notch faculty and mentors from leading newspapers and media organisations like Yash Raj Films, Sony Entertainment, Colors TV, The Indian Express, Aaj Tak, NDTV, India TV, Reuters, Lehman Brothers and many others.
What are the future opportunities after completing BA in Journalism and Mass Communication from Shoolini University?
You can become successful professionals in journalism, public relations, advertising, event management, and digital marketing. You can work as a reporter, correspondent, editor, anchor, public relations expert, advertising executive, event manager, or digital marketer. The university’s practical approach to education, internships, and industry collaborations, prepares graduates to become industry-ready and well-equipped to face the challenges of the job market.
Is practical training a part of the BA in Journalism and Mass Communication?
Practical training is an integral part of the specially designed curriculum. Students get hands-on experience in various fields, such as TV anchoring/reporting, print and digital journalism, and radio jockeying. They produce an in-house newspaper and weekly TV bulletins (Shoolini TV) in English and Hindi, which serve as a platform for training in different aspects of TV Journalism. The university also has an in-house radio station called Radio Shoolini.
What placement opportunities are available for students who have completed BA in Journalism and Mass Communication at Shoolini University?
Students of BA in Journalism and Mass Communication get placed in top organisations like the Times of India, The Indian Express, ABP, CNN News18, Fusion PR, Core PR, Bingo PR, My FM, Big FM, etc.
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