BA (Hons) Advertising & PR

Eligibility: 10+2 (in any stream) with minimum 55% marks

  • Duration: *This is a UGC approved NEP Program (students have exit options after 1st, 2nd and 3rd year)
  • Admission Criteria: CUCET/ SAT/ Shoolini University's multiple choice entrance test, and faculty interaction

Eligibility : 10+2 (in any stream) with minimum 55% marks

  • Duration : *This is a UGC approved NEP Program (students have exit options after 1st, 2nd and 3rd year)
  • Admission Criteria : CUCET/ SAT/ Shoolini University's multiple choice entrance test, and faculty interaction

BA (Hons) Advertising & PR is a 4-year program at Shoolini University that equips students with the skills for a thriving career in the dynamic world of PR and Advertising. 

The curriculum of BA in Public Relations and Advertising covers a range of topics, including the principles of advertising, media planning, brand management, and public relations strategies. The Bachelor of Arts (Honors) in Advertising & Public Relations offers practical experience through hands-on projects, internships, and real-world case studies. Throughout the course, students engage in live campaigns, which provide them with critical insights and an opportunity to develop a professional portfolio that highlights their creative skills and industry knowledge. 

The faculty members bring a wealth of industry experience to the classroom, ensuring that students receive practical insights and stay updated with the latest trends. The faculty members comprise distinguished persons from renowned media organisations such as Yash Raj Films, Sony Entertainment, Colors TV, Indian Express, Reuters, Lehman Brothers, and others. 

Shoolini University has 250+ international collaborations with renowned universities worldwide for student exchange programs, faculty exchange, and more. Prominent among these are the University of Arkansas, USA; Lanzhou University, China; University of Naples, Italy; Taipei Medical University, Taiwan; Gachon University, South Korea; and South Dakota Mines University, USA. 

Media & Creators' Fest

Media Marvel Fest showcases talent, inspiring talks & Creators' Fest features influencers, tech discussions, & career insights.

In-House Production

Shoolini Newsletter and in-house productions like Shoolini TV, Shoolini Samvad, and Radio Shoolini, provide hands-on experience.

Internships & Placements

PTC Group, Hindustan Times, Times of India, The Indian Express, The Tribune, Dainik Bhaskar, Amar Ujala, TechThirsty.com.

BA (Hons) Advertising & PR Career Opportunities

    • Advertising account executive 
    • Advertising copywriter 
    • Event manager 
    • Marketing Executive 
    • Media researcher 
    • Public affairs consultant 
    • Public relations officer 
    • Sales promotion account executive 
    • Social Media Manager 

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