Solan, February 7
Shoolini University has recently collaborated with ‘She Haat’, a local women’s self-help group. According to the alliance, members of this group will share their entrepreneurial journey with Shoolini management students. In return, the students will help them in digital marketing and financial management.
‘She-Haat’ is a rural women-run cooperative in Sirmaur district that helps local women to sell their handicrafts and handlooms. The district administration established the project with the tourism department to strengthen rural women economically. The project is managed by 25 women trained and equipped with the necessary skills and knowledge.
Located on the busy Nahan- Kumarhatti Road, this inspiring and ambitious group was a part of the Advanced Training Programme (ATP) for MBA students of Shoolini University. Students from six different specialisations made recommendations to the ‘She Haat’ members.
Dr RK Pruthi, CEO and Secretary of Himachal Pradesh Housing and Urban Development Authority (HIMUDA) and then Sirmour DC, who had envisioned and helped establish the centre, was the chief guest. He encouraged students to consider entrepreneurship as a career path.
Shoolini students from different management specialisations suggested ways and means to take ‘She-Haat’ to the next level. These included increasing visibility through digital marketing and Search Engine Optimization (SEO) management to selling products online.
Earlier, under the ATP, Mr Mohit Varma – Training and Development Consultant, alumnus of ISB, and The Mindstory Founder Kapil Sharma trained students with CV building, group discussions and personal interview skills. Ms Dhruti Rawal, a young expert from the digital company Esquared trained students on the fundamentals of Digital Marketing.
Capt Rajani Pathania and Col Cheema provided valuable insights on interpersonal skills and self-awareness.
Shoolini University Chancellor Prof PK Khosla congratulated the guests, stating that the Shoolini and She-Haat partnership would benefit both parties.
“Real learning can only happen when classroom learning meets the real world,” said Shoolini University Chief Learning Officer Dr Ashoo Khosla. “We do not believe in rote learning, but always encourage our students to apply what they have learned in the classrooms to real problems in the community. Our engagement with local organisations like the Indian Association for Muscular Dystrophy and She-Haat is a testament to this,” she added.