Offbeat Careers for BA Journalism & Mass Communication Grads

Graduating with a degree in BA Journalism and Mass Communication is a thrilling milestone! While traditional careers in journalism and media are exciting, there’s a world of unconventional paths waiting for you. These offbeat careers allow you to use your skills creatively and unexpectedly, often leading to unique and fulfilling professional experiences.  

As the famous journalist Hunter S Thompson once said, “When the going gets weird, the weird turn pro”. This quote perfectly sums up the idea of trying offbeat careers. It’s about accepting the unconventional and finding success in surprising places.  

In today’s fast-paced digital world, the demand for diverse media professionals is higher than ever. From creating engaging content for social media to managing events and producing podcasts, there are countless opportunities to explore. These roles often provide more flexibility, creativity, and the chance to carve out a niche that aligns with your interests and passions.  

Whether you want to become a digital content creator, explore the strategic world of digital marketing, or discover the storytelling power of documentary filmmaking, your degree opens doors to exciting and varied career options.

In this blog, you will learn about offbeat careers for BA Journalism and Mass Communication graduates and discover where your skills can take you!

10 Unique and Offbeat Careers after BA Journalism and Mass Communication

1. Content Creator for Digital Platforms

In the age of social media, content is king. As a content creator, you can produce videos, blogs, podcasts, and social media posts. Platforms like YouTube, Instagram, TikTok, and personal blogs offer endless opportunities to share your voice and creativity.    

2. Social Media Manager

Businesses and celebrities need a strong social media presence, and that’s where you come in. As a social media manager, you’ll create and manage content, engage with followers, and analyse performance metrics. Your skills in communication and understanding of media trends will help brands connect with their audience.  

3. Digital Marketing Specialist

Digital marketing is a booming field. With your background in mass communication, you can excel in roles like SEO specialist, email marketer, or PPC (Pay-Per-Click) campaign manager. These positions involve using various online strategies to promote products and services and attract customers.   

4. Copywriter or Content Writer

If you love writing, consider becoming a copywriter or content writer. Companies need compelling copy for websites, advertisements, newsletters, and more. You can work in advertising agencies, marketing firms, or as a freelancer. Your job will be to craft engaging and persuasive content that captures attention and drives action.  

5. Podcast Producer

Podcasts are growing in popularity, covering every topic imaginable. As a podcast producer, you’ll be involved in planning, recording, editing, and distributing podcast episodes. Your journalism skills will be invaluable in researching topics, interviewing guests, and creating compelling narratives.

6. Media Consultant

Businesses often need guidance on how to handle media relations, branding, and crisis communication. As a media consultant, you’ll advise clients on the best strategies to manage their public image and communicate effectively with their audience.

7. Event Planner

Event planning combines creativity with organisational skills. Whether it’s corporate events, weddings, or concerts, your role will be to ensure everything runs smoothly. Your communication skills will be crucial in coordinating with clients, vendors, and attendees.  

8. Influencer Manager

Influencer marketing is a powerful tool for brands. As an influencer manager, you’ll connect influencers with brands, negotiate deals, and help plan content. Understanding the media landscape and having strong networking skills will make you successful in this role.  

9. Documentary Filmmaker

Documentary filmmaking could be your calling if you have a passion for storytelling and a keen eye for visuals. Documentaries bring forth important issues, tell inspiring stories, thus impacting society. Your journalism background will help you research, script, and produce engaging films.  

10. Public Affairs Specialist

Public affairs specialists work with government agencies, non-profits, or corporations to manage their communication strategies related to public policy and community relations. This role involves a mix of media relations, lobbying, and strategic communication to influence public opinion and policy.

Why Consider Offbeat Careers?  

Now, you might be wondering if journalism is a promising career. The answer will change, depending on your personal interest and market demands. While traditional journalism careers remain essential, the versatility of a BA Journalism and Mass Communication degree opens doors to numerous other fields. Let’s learn more:

  • Diverse Opportunities: Careers in BA journalism and mass communication provides versatile skills like storytelling and communication, which are valuable in fields such as event management, advertising, public relations, and digital marketing.
  • Growing Job Markets: Industries like digital marketing and content creation are rapidly increasing. Exploring these fields allows you to tap into dynamic job markets with ample growth potential.
  • Work-Life Balance: Offbeat careers often offer better work-life balance than traditional journalism roles, with more predictable schedules and flexibility.
  • Creative Freedom: Roles in content creation, advertising, and documentary filmmaking allow for greater creative expression, enabling you to use your storytelling skills in innovative ways.
  • Entrepreneurial Opportunities: Your degree equips you with the skills to start your ventures, like blogs, YouTube channels, digital marketing agencies, or event planning businesses.
  • Personal Fulfillment: Choosing a career that aligns with your passions and interests can increase job satisfaction and enjoyment.
  • Enhanced Skill Set: Offbeat careers offer unique challenges that broaden your expertise, making you more versatile and valuable in the job market.

An offbeat journalism career can be one of the best choices for aspiring BA Journalism and Mass Communication graduates like you.

These careers after BA Journalism offer diverse opportunities and the chance to use your skills in new and exciting ways. Whether you choose event management, digital marketing, content creation, or another path, BA Hons Journalism scope is wide open. So, think beyond traditional roles and gear yourself up to find out BA journalism colleges. It can be your first step towards a fulfilling and dynamic career.  

Nestled in the beautiful landscape of the Himalayas, Shoolini University is one of the best Journalism and Mass Communication colleges in Himachal Pradesh. Ranked No.1 Private University in India by QS and THE World University Rankings, Shoolini offers a clean and green campus for the students to grow and excel.   

The School of Media and Communications at Shoolini offers comprehensive programs to prepare students for dynamic journalism, broadcasting, and digital media careers. With state-of-the-art facilities and experienced faculty, the school provides a vibrant learning environment where students gain hands-on experience.

Why Shoolini is Among the Best BA Journalism Colleges in India?

  • Shoolini Newsletter: At Shoolini University, students bring out the fortnightly Shoolini Newsletter, gaining practical insights into print journalism. From sourcing campus news to designing layouts, students actively participate in every step of the editorial process. This hands-on experience is a practical laboratory, allowing aspiring journalists to hone their skills effectively in a real-world setting.  
  • Shoolini Samvad & Shoolini TV: Shoolini University allows students to play pivotal roles in producing news content for Shoolini Samvad and Shoolini TV. Here, journalism students take on responsibilities such as TV anchors, reporters, video editors, graphic designers, and more. Utilising state-of-the-art studio facilities available on campus, students produce engaging and relevant content for platforms like YouTube. This immersive experience gives students a comprehensive understanding of television production and journalism.  
  • Radio Shoolini: Shoolini University hosts its dedicated campus radio station, Radio Shoolini, providing students with opportunities to explore radio broadcasting. Students take on roles as radio anchors, entertainers, and interviewers, engaging with faculty members and visiting guests to curate meaningful conversations. Additionally, the institution has expanded its reach into podcasting, allowing students to create and share content on platforms like Spotify. 
  • Internships & Placements: Beyond the classroom, Shoolini facilitates internships and placements for journalism and media students at leading media organisations. Students gain practical experience and industry exposure through internships at renowned media companies such as News18 TV, ABP, the Hindustan Times, The Indian Express and more. With a remarkable record of 100% placements, students secure positions in esteemed news agencies like PTC Punjabi, Dainik Purvodaya, and others. This hands-on learning experience ensures that students are well-prepared for successful careers in journalism and media upon graduation.  

Shoolini University offers a range of Journalism courses which are:   


Journalism and Mass Communication is a vast field filled with exciting opportunities beyond traditional roles. By thinking outside the box, you can find a career path that utilises your skills and aligns with your passions and interests. Whether you’re creating content, managing social media, or planning events, your BAJMC degree opens a world of possibilities.

Explore these unique career paths and leave your mark in the exciting field of media and communication with Shoolini University!

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Yashi Sharma
Yashi Sharma
Yashi Sharma is a skilled and passionate content writer. She creates impactful and informative blogs/write-ups for Shoolini’s website, compelling offsite blogs and news articles for Shoolini Impact. She is a postgrad in Biotechnology.

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