BBA Digital Marketing (4 Years)

BBA Digital Marketing at Shoolini University is 4-year program that trains students in major skills like analysing marketing campaigns, digital aspects of marketing, concepts of sales conversions, functioning of the modern marketing world, and advanced research in the discipline.   

The program equips students with creative and logical thinking, and interpersonal skills. The cutting-edge curriculum includes a vast variety of topics in Digital Marketing. Focus is on techniques used in understanding the use of marketing products or services using online platforms. 

Management graduates get global exposure through international exchange opportunities with renowned universities across the world. Prominent among these are, University of Arkansas, USA; Lanzhou University, China; University of Naples, Italy; Taipei Medical University, Taiwan; Gachon University, South Korea; South Dakota Mines University, USA.

BBA in Digital Marketing has CMA Certification, Tally, and NISM Certification. 

Shoolini University is UGC Approved and NAAC Accredited.


  • Ranked among ‘Top 65 Business Schools of India’ (NIRF) 
  • Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
  • Professionals from MNCs and large Indian corporates teach MBA program
  • Extensive use of modern teaching methodologies
  • Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness
  • Wi-Fi Campus, high-speed internet facility
  • Intellectual atmosphere with audio-visual aids 

BBA Digital Marketing (4 Years) Career Opportunities

  • Marketing Executive
  • Product Manager
  • Brand manager
  • Advertising Manager
  • Marketing Communications Manager
  • Marketing Research Analyst
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager

BBA Digital Marketing

Semester-I Sr. No. Course Name Credits Course Type
1 Business Organisation and Management 3 Core
2 Legal aspects of business (Business Law) 3 Core
3 Living in the Digital Age 3 Core
4 Micro Economics 4 Core
5 Financial Accounting 4 Core
6 Aptitude Development 001 1 Life Skills
7 English Writing Seminar 001 1 Life Skills
8 SPRINT 001 1 Life Skills
  Total 20  
Semester-II Sr. No. Course Name Credits Course Type
1 Foundations of Data Science 2 Foundation
2 Aptitude Development 002 1 Life Skills
3 English Writing Seminar 002 1 Life Skills
4 SPRINT 002 1 Life Skills
5 Emotional Intelligence 2 Core
6 Principles of Creativity and Innovation  3 Foundation
7 Say it with Presentations  3 Foundation
8 Organisational Behaviour-Know your People 3 Core
9 Basic Statistics 3 Core
10 Macro Economics 3 Core
11 Fundamentals of Data Science 3 Core
  Total 25  
Exit with a Certificate after completing 40 credits
Semester-III Sr. No. Course Name Credits Course Type
1 Entrepreneurship  3 Core
2 Financial Management  4 Core
3 Digital Marketing strategy 4 Core
4 Aptitude Development 003 1 Life Skills
5 English Writing Seminar 003 1 Life Skills
6 SPRINT 003 1 Life Skills
7 MINOR 4 Minor
8 MINOR 4 Minor
  Total 22  
Semester-IV Sr. No. Course Name Credits Course Type
1 Online Advertising 4 Core
2 Business Ethics and Values 4 Core
3 Income tax and Law Practices 3 Core
4 Aptitude Development 004 1 Life Skills
5 English Writing Seminar 004 1 Life Skills
6 SPRINT 004 1 Life Skills
7 MINOR 4 Minor
8 MINOR 4 Minor
  Total 22  
Exit with a Diploma after completing 85 credits
Semester-V Sr. No. Course Name Credits Course Type
1 Data Analysis and Visualisation 4 Core
2 Social Media Marketing 4 Core
3 Department Elective-I/ Any other cluster course 3 Core Elective
4 Research-I 4 Core
5 MINOR 4 Minor
6 Aptitude Development 005 1 Life Skills
7 English Writing Seminar 005 1 Life Skills
8 SPRINT 005 1 Life Skills
  Total 22  
Semester-VI Sr. No. Course Name Credits Course Type
1 Department Elective-II/ Any other Cluster Course 3 Core Elective
2 Research methodology 3 Core 
3 Department Elective-III/ Any other Cluster Course 3 Core Elective
4 Research-II 4 Core
5 MINOR 4 Minor
6 Aptitude Development 006 1 Life Skills
7 English Writing Seminar 006 1 Life Skills
8 SPRINT 006 1 Life Skills
  Total 20  
Exit with 3-year degree after completing 127 credits
Semester VII Sr. No. Course Name Credits Course Type
1 Minor-VII / Any Online Course 4 Minor
2 Sprint- 007/ Online option 2 Life Skills
3 Apprenticeship/ Research work 10 Life Skills
  Total 16  
Exit with 3-year degree after completing 127 credits
  Sr. No. Course Name Credits Course Type
Semester VIII 1 Minor-VIII/ Any Online Course 4 Minor
2 Sprint-008/ Community Research Project 2 Life Skills
3 Research Paper  3 Life Skills
4 Patent/ Design/ Copyright 2 Life Skills
5 Research Dissertation 10 Life Skills
    Total 21  
Total Credits: 20+25+22+22+22+20+16+21=168  
Research Degree with Hons : Total Credits: 168

Atul Khosla
Atul KhoslaProfessor
Munish Sahrawat
Munish SahrawatProfessor
Mukesh Goswami
Mukesh GoswamiProfessor
Kesari Singh
Kesari SinghProfessor
Pooja Verma
Pooja VermaAssociate Professor
Amar Rao
Amar RaoAssociate Professor
Varsha Patil
Varsha PatilAssistant Professor
Kamal Kant Vashisth
Kamal Kant VashisthAssociate Professor
Ankit Shukla
Ankit ShuklaAssistant Professor
Vijay Kumar
Vijay KumarAssistant Professor
Rozy Dhanta
Rozy DhantaAssistant Professor
Ashoo Khosla
Ashoo KhoslaAssociate Professor
Vinay Negi
Vinay NegiAssistant Professor
Pardeep Sharma
Pardeep SharmaProfessor
Sanjeev Kumar Singh
Sanjeev Kumar SinghAssociate Professor
Neeraj Chaudhry
Neeraj ChaudhryProfessor
Vividha Gurung
Vividha GurungAssistant Professor
Pradeep Sharma
Pradeep SharmaProfessor
Partha Chakraborty
Partha ChakrabortyProfessor
Saamdu Chettri
Saamdu ChettriProfessor
Sugandhi Ranote

Sugandhi Ranote

I got ample industry exposure at Shoolini University through participation in projects & live assignments. By enhancing my leadership skills and being meticulous in my approach, I got a Gold medal & got placed at VARITE India. 

Ayush Bahuguna, BBA (Entrepreneurship) ​

Ayush Bahuguna, BBA (Entrepreneurship) ​

I am incredibly satisfied with the program. The campus life was fantastic, but nothing compared to the invaluable industry exposure. I gained firsthand knowledge of real-world business challenges. Our faculty members consistently encouraged us to think creatively and devise innovative solutions. I wholeheartedly recommend this program to aspiring entrepreneurs.​

Aman Thakur, BBA (Aviation) ​

Aman Thakur, BBA (Aviation) ​

Choosing the BBA Aviation program at Shoolini was one of the best decisions I made. The well-structured curriculum provided a perfect blend of practical experience and business knowledge. The paid internships not only added a fun element but also expanded my professional network. I recommend the program to anyone with aspirations to thrive in the Aviation industry.​

Frequently Asked Questions

Shoolini University has a dedicated and proactive Placement Cell, which coordinates to give a foothold to students in the industry, higher education and entrepreneurship. The School of Business Management conducts regular campus placements for students. Our students secure top placements with excellent pay packages in reputed companies, such as Genpact, ICICI, Marsh & Mclennan, C-Step, Toyota, Airtel, Tata Hitachi, HDFC Bank, Oberoi, Abacus O shore from Seychelles, Religare India, Infoline and many more.

What is the accreditation of BBA Digital Marketing program?

This course at Shoolini University is approved by HPPERC and has UGC certification.

Shoolini provides world-class infrastructure facilities to its students. The campus has more than 104 labs and innovative e-studios. It provides high-speed Internet, Ethernet, whiteboards and lightboards. Students have 24X7 access to EBSCO Online library with over one million publications. It is A+++ Rated Business School by Go Education, the best upcoming Private Business School in India by ASSOCHAM, and ranked 5th B School in Research Writing by Go Education.

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Course Details

  • Eligibility: 10+2 (in any stream) with minimum 55% marks

  • Admission Criteria: CUET/NEET/JEE/ SAT or Shoolini University's multiple choice entrance test (SU-SAT)

  • Duration: 4 Years

  • Fee Structure

    Semester Fee : 75000