BBA Digital Marketing at Shoolini University is 4-year program that trains students in major skills like analysing marketing campaigns, digital aspects of marketing, concepts of sales conversions, functioning of the modern marketing world, and advanced research in the discipline.
The program equips students with creative and logical thinking, and interpersonal skills. The cutting-edge curriculum includes a vast variety of topics in Digital Marketing. Focus is on techniques used in understanding the use of marketing products or services using online platforms.
Management graduates get global exposure through international exchange opportunities with renowned universities across the world. Prominent among these are, University of Arkansas, USA; Lanzhou University, China; University of Naples, Italy; Taipei Medical University, Taiwan; Gachon University, South Korea; South Dakota Mines University, USA.
BBA in Digital Marketing has CMA Certification, Tally, and NISM Certification.
Shoolini University is UGC Approved and NAAC Accredited.
Highlights
- Ranked among ‘Top 65 Business Schools of India’ (NIRF)
- Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
- Professionals from MNCs and large Indian corporates teach MBA program
- Extensive use of modern teaching methodologies
- Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness
- Wi-Fi Campus, high-speed internet facility
- Intellectual atmosphere with audio-visual aids
Career Opportunities in BBA Digital Marketing (4 Years)
- Marketing Executive
- Product Manager
- Brand manager
- Advertising Manager
- Marketing Communications Manager
- Marketing Research Analyst
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
BBA Digital Marketing |
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| Semester-I | Sr. No. | Course Name | Credits | Course Type |
| 1 | Business Organisation and Management | 3 | Core | |
| 2 | Legal aspects of business (Business Law) | 3 | Core | |
| 3 | Living in the Digital Age | 3 | Core | |
| 4 | Micro Economics | 4 | Core | |
| 5 | Financial Accounting | 4 | Core | |
| 6 | Aptitude Development 001 | 1 | Life Skills | |
| 7 | English Writing Seminar 001 | 1 | Life Skills | |
| 8 | SPRINT 001 | 1 | Life Skills | |
| Total | 20 | |||
| Semester-II | Sr. No. | Course Name | Credits | Course Type |
| 1 | Foundations of Data Science | 2 | Foundation | |
| 2 | Aptitude Development 002 | 1 | Life Skills | |
| 3 | English Writing Seminar 002 | 1 | Life Skills | |
| 4 | SPRINT 002 | 1 | Life Skills | |
| 5 | Emotional Intelligence | 2 | Core | |
| 6 | Principles of Creativity and Innovation | 3 | Foundation | |
| 7 | Say it with Presentations | 3 | Foundation | |
| 8 | Organisational Behaviour-Know your People | 3 | Core | |
| 9 | Basic Statistics | 3 | Core | |
| 10 | Macro Economics | 3 | Core | |
| 11 | Fundamentals of Data Science | 3 | Core | |
| Total | 25 | |||
| Exit with a Certificate after completing 40 credits | ||||
| Semester-III | Sr. No. | Course Name | Credits | Course Type |
| 1 | Entrepreneurship | 3 | Core | |
| 2 | Financial Management | 4 | Core | |
| 3 | Digital Marketing strategy | 4 | Core | |
| 4 | Aptitude Development 003 | 1 | Life Skills | |
| 5 | English Writing Seminar 003 | 1 | Life Skills | |
| 6 | SPRINT 003 | 1 | Life Skills | |
| 7 | MINOR | 4 | Minor | |
| 8 | MINOR | 4 | Minor | |
| Total | 22 | |||
| Semester-IV | Sr. No. | Course Name | Credits | Course Type |
| 1 | Online Advertising | 4 | Core | |
| 2 | Business Ethics and Values | 4 | Core | |
| 3 | Income tax and Law Practices | 3 | Core | |
| 4 | Aptitude Development 004 | 1 | Life Skills | |
| 5 | English Writing Seminar 004 | 1 | Life Skills | |
| 6 | SPRINT 004 | 1 | Life Skills | |
| 7 | MINOR | 4 | Minor | |
| 8 | MINOR | 4 | Minor | |
| Total | 22 | |||
| Exit with a Diploma after completing 85 credits | ||||
| Semester-V | Sr. No. | Course Name | Credits | Course Type |
| 1 | Data Analysis and Visualisation | 4 | Core | |
| 2 | Social Media Marketing | 4 | Core | |
| 3 | Department Elective-I/ Any other cluster course | 3 | Core Elective | |
| 4 | Research-I | 4 | Core | |
| 5 | MINOR | 4 | Minor | |
| 6 | Aptitude Development 005 | 1 | Life Skills | |
| 7 | English Writing Seminar 005 | 1 | Life Skills | |
| 8 | SPRINT 005 | 1 | Life Skills | |
| Total | 22 | |||
| Semester-VI | Sr. No. | Course Name | Credits | Course Type |
| 1 | Department Elective-II/ Any other Cluster Course | 3 | Core Elective | |
| 2 | Research methodology | 3 | Core | |
| 3 | Department Elective-III/ Any other Cluster Course | 3 | Core Elective | |
| 4 | Research-II | 4 | Core | |
| 5 | MINOR | 4 | Minor | |
| 6 | Aptitude Development 006 | 1 | Life Skills | |
| 7 | English Writing Seminar 006 | 1 | Life Skills | |
| 8 | SPRINT 006 | 1 | Life Skills | |
| Total | 20 | |||
| Exit with 3-year degree after completing 127 credits | ||||
| Semester VII | Sr. No. | Course Name | Credits | Course Type |
| 1 | Minor-VII / Any Online Course | 4 | Minor | |
| 2 | Sprint- 007/ Online option | 2 | Life Skills | |
| 3 | Apprenticeship/ Research work | 10 | Life Skills | |
| Total | 16 | |||
| Exit with 3-year degree after completing 127 credits | ||||
| Sr. No. | Course Name | Credits | Course Type | |
| Semester VIII | 1 | Minor-VIII/ Any Online Course | 4 | Minor |
| 2 | Sprint-008/ Community Research Project | 2 | Life Skills | |
| 3 | Research Paper | 3 | Life Skills | |
| 4 | Patent/ Design/ Copyright | 2 | Life Skills | |
| 5 | Research Dissertation | 10 | Life Skills | |
| Total | 21 | |||
| Total Credits: 20+25+22+22+22+20+16+21=168 | ||||
| Research Degree with Hons : Total Credits: 168 | ||||
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Frequently Asked Questions
What are the placement opportunities available at Shoolini University?
Shoolini University has a dedicated and proactive Placement Cell, which coordinates to give a foothold to students in the industry, higher education and entrepreneurship. The School of Business Management conducts regular campus placements for students. Our students secure top placements with excellent pay packages in reputed companies, such as Genpact, ICICI, Marsh & Mclennan, C-Step, Toyota, Airtel, Tata Hitachi, HDFC Bank, Oberoi, Abacus O shore from Seychelles, Religare India, Infoline and many more.
What is the Infrastructure available for BBA Digital Marketing students?
Shoolini provides world-class infrastructure facilities to its students. The campus has more than 104 labs and innovative e-studios. It provides high-speed Internet, Ethernet, whiteboards and lightboards. Students have 24X7 access to EBSCO Online library with over one million publications. It is A+++ Rated Business School by Go Education, the best upcoming Private Business School in India by ASSOCHAM, and ranked 5th B School in Research Writing by Go Education.