MBA Marketing is a 2-year degree program at Shoolini University. The cutting-edge program critically evaluates the key analytical frameworks and tools used in Marketing.
Students learn to apply key marketing theories, frameworks, and tools to solve marketing problems. They can utilise information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies. After in-depth academic and hands-on training, scholars are able to exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.
Another key component of the program is the critical evaluation of marketing function and the role it plays in achieving organisational success, both in commercial and non-commercial settings. As professional in the global arena, they become adept at evaluating and acting upon the ethical and environmental concerns linked to marketing activities.
Among the various specialisations offered with an MBA, Marketing is the most sought-after choice for those who want to make a mark in the professional arena. The main reason is the large number of opportunities available in this segment. The FMCG, retail, apparel, and healthcare industry are constantly on the lookout for professionals who can market and launch their new products.
Shoolini University is UGC Approved and NAAC Accredited.
Highlights
- Ranked among ‘Top 65 Business Schools of India’ (NIRF)
- Summer internships to prepare students for placements
- Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
- Professionals from MNCs and large Indian corporates teach MBA program
- Educational tours to industries and institutions
- Extensive use of modern teaching methodologies
- Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness
Key Areas of Research
- Brand Management
- Advertising
- Digital Marketing
- Consumer Behaviour
Career Opportunities in MBA Marketing
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Sales Manager
- Business Development Manager
- SEO Manager
- Email Marketing Manager
Quadmester-I | S. No. | Course Name | Credits | Course Type |
1 | Managerial Accounting | 2 | Foundation | |
2 | Managerial Economics | 2 | Foundation | |
3 | Organizational Behaviour | 2 | Foundation | |
4 | Marketing Management-I | 2 | Core | |
5 | Human Resource Management-I | 2 | Core | |
6 | Financial Management-I | 2 | Core | |
7 | Writing Seminar-I | 1 | Life Skils | |
8 | SPRINT-I | 2 | Life Skils | |
9 | Social Project-I | S/US | Life Skils | |
Total | 15 | |||
Quadmester-II | S. No. | Course Name | Credits | Course Type |
1 | Financial Management-II | 2 | Core | |
2 | Human Resource Management-II | 2 | Core | |
3 | Marketing Management-II | 2 | Core | |
4 | Fundamentals of Retail | 2 | Core | |
5 | Statistics for Management | 2 | Foundation | |
6 | Management of Investment (AMFI) | 2 | Core | |
7 | Writing Seminar -II | 1 | Life Skills | |
8 | Social Project-II | NC/NG | Life Skills | |
9 | SPRINT-II | 2 | Life Skills | |
Total | 15 | |||
Quadmester-III | S. No. | Course Name | Credits | Course Type |
1 | Business Analytics | 2 | Core | |
2 | Busines Strategy | 2 | Core | |
3 | Critical Thinking and Problem Solving | 2 | Core | |
4 | Research methods & Decision making | 2 | Core | |
5 | SPRINT III | 2 | Life Skills | |
6 | Social Project-III | NC/NG | Life Skills | |
7 | Consumer Behaviour | 2 | Core | |
8 | Sales Management | 2 | Core | |
MINOR- Any one from Other Major Specilizations | ||||
MAJOR Tourism | ||||
1 | Tourism: Concept & Impacts | 2 | Core Elective | |
2 | Indian History of Art, Culture & Architecture | 2 | Core Elective | |
MAJOR Biotechnology | ||||
1 | Introduction To Life sciences And Biotechnology & Introduction To Bioinformatics | 2 | Core Elective | |
2 | Safety And Hazard Management In Biotechnology | 2 | Core Elective | |
MAJOR FINANCE | ||||
1 | Security Analysis and Valuation | 2 | Core Elective | |
2 | Capital Markets and Institutions | 2 | Core Elective | |
MAJOR HR | ||||
1 | Organizational Development and Change Management | 2 | Core Elective | |
2 | HR Planning and Recruitment | 2 | Core Elective | |
MAJOR INTERNATIONAL RELATIONS | ||||
1 | International Trade and Policy | 2 | Core Elective | |
2 | Basic Mandarin-I | 2 | Core Elective | |
MAJOR- DIGITAL | ||||
1 | Content Strategy | 2 | Core Elective | |
2 | E-Business | 2 | Core Elective | |
1 | MAJOR- PHARMA AND HEALTH CARE | |||
2 | Pharma Marketing Management | 2 | Core Elective | |
Major logistics and SCM | ||||
1 | Logistics and Distribution Management | 2 | Core Elective | |
2 | International Trade and Policy | 2 | Core Elective | |
Major : Data Science | ||||
1 | Computational Theory and Data science | 2 | Core Elective | |
2 | Artificial Intelligence and Machine Learning | 2 | Core Elective | |
Major : Agribusiness | ||||
1 | Agribusiness Environment and Policy | 2 | Core Elective | |
2 | Agricultural Marketing Management | 2 | Core Elective | |
Total | 16 | |||
Quadmester-IV | S. No. | Course Name | Credits | Course Type |
1 | Global Business Opportunities & Diplomacy | 2 | Core | |
2 | Fintech | 2 | Core | |
3 | Practical Data Analytics | 2 | Core | |
4 | Sprint III | 2 | Life Skills | |
5 | Spreadsheet Modelling using Advanced Excel (Business Analytics) | 1 | Life Skills | |
6 | Python for Business (BA) | 2 | Life Skills | |
7 | Social Project-IV | NC/NG | Life Skills | |
8 | Digital Marketing | 2 | Core | |
9 | Product Management | 2 | Core | |
Minor: One from the mention below : | ||||
MAJOR Agribusiness | ||||
1 | Microfinance for Agribusiness | 2 | Core Elective | |
2 | Farm Business Management | 2 | Core Elective | |
MAJOR Retail | ||||
1 | Retail Store Operations | 2 | Core Elective | |
2 | Category Management | 2 | Core Elective | |
MAJOR FINANCE | ||||
1 | Portfolio and Wealth Management | 2 | Core Elective | |
2 | Financial Derivatives | 2 | Core Elective | |
MAJOR HR | ||||
1 | Training and Development | 2 | Core Elective | |
2 | Labour Law & Employee Relations | 2 | Core Elective | |
MAJOR INTERNATIONAL RELATIONS | ||||
1 | Global Retail | 2 | Core Elective | |
2 | Global Business Oppurtunities & diplomacy | 2 | Core Elective | |
MAJOR- DIGITAL | ||||
1 | Digital Marketing | 2 | Core Elective | |
2 | Global Retail | 2 | Core Elective | |
MAJOR-Pharma in Health Care | ||||
1 | Cosmetic and Cosmeceuticals | 2 | Core Elective | |
2 | Revenue cycle Management in health Care | 2 | Core Elective | |
MINOR- DATA ANALYTICS AND AI Any one from above speciallizations | ||||
1 | Web Analytics | 2 | Core Elective | |
Total | 17 | |||
Quadmester-V | S. No. | Course Name | Credits | Course Type |
1 | Major - Marketing | |||
Customer Relationship Management | 2 | Core Elective | ||
Minor: One of the below Major specializations | ||||
1 | Major - Finance | |||
Banking and Financial Markets: A Risk Management Perspective | 2 | Core Elective | ||
1 | Major – Human Resource | |||
Organizational Design: Creating Competitive Advantage | 2 | Core Elective | ||
1 | Major - Retail | |||
Supply Chain Management | 2 | Core Elective | ||
1 | Major - Pharma and Health Care | |||
Supply Chain Management | 2 | Core Elective | ||
1 | Major - Rural | |||
Supply Chain Management | 2 | Core Elective | ||
1 | Major - International Relations | |||
International Business | 2 | Core Elective | ||
1 | Major - Digital | |||
Innovation and Information Technology Management | 2 | Core Elective | ||
Minor (Data Analytics)-One from the above or below: | ||||
1 | Innovation and Information Technology Management | 2 | Core Elective | |
Total | 4 | |||
Summer Quadmester | S. No. | Course Name | Credits | Course Type |
1 | Summer Internship | 12 | Life Skills | |
Total | 12 | |||
Quadmester-VI | S. No. | Course Name | Credits | Course Type |
1 | Major - Marketing | |||
Digital Marketing Analytics in Practice | 2 | Core Elective | ||
Minor(One from other specilizations): | ||||
Major - Finance | ||||
2 | Introduction to Risk Management | 2 | Core Elective | |
Major -HR | ||||
2 | Managing Employee Performance | 2 | Core Elective | |
Major - Biotechnology | ||||
2 | Entrepreneurship Development and Project Management in Biotechnology | 2 | Core Elective | |
Major - Rural | ||||
2 | Supply Chain Management-II | 2 | Core Elective | |
Major - Digital | ||||
2 | Innovation and Information Technology Management | 2 | Core Elective | |
Major - Tourism | 2 | Core Elective | ||
2 | Travel Agency & Tour Operations Management | |||
Major Agribusiness | 2 | Core Elective | ||
2 | Food Retail Management | |||
Minor(Data Analytics)-One from the above or Below | ||||
2 | Digital Marketing Analytics in Practice | 2 | Core Elective | |
Total | 4 | |||
Quadmester-VII | S. No. | Course Name | Credits | Course Type |
1 | Leadership Laboratory | 2 | Core | |
2 | Research Project | 1 | Life Skills | |
3 | SPRINT-VII | 2 | Life Skills | |
4 | Logistics and Supply Chain Management | 2 | Core | |
Total | 7 | |||
NOTE: | Total Program Credits: 90 | |||
Credits required for Major Specilization : 14 | ||||
Credits required for Minor Specilization : 8 |
Frequently Asked Questions
Who teaches MBA at Shoolini University?
The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, and consultancy, and they are teachers by choice.
What are the future opportunities after completing MBA from Shoolini University?
Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.
How do you expose MBA students to industry experience?
Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.
What are the unique activities conducted by the Business School of Management?
The Business School of Management conducts various activities to develop inter and intra-personal skills of students through activities like SPRINT, regular Industrial visits, self-improvement modules, etc.