MBA Marketing

MBA Marketing is a 2-year degree program at Shoolini University. The cutting-edge program critically evaluates the key analytical frameworks and tools used in Marketing. 

Students learn to apply key marketing theories, frameworks, and tools to solve marketing problems. They can utilise information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies. After in-depth academic and hands-on training, scholars are able to exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.

Another key component of the program is the critical evaluation of marketing function and the role it plays in achieving organisational success, both in commercial and non-commercial settings. As professional in the global arena, they become adept at evaluating and acting upon the ethical and environmental concerns linked to marketing activities.

Among the various specialisations offered with an MBA, Marketing is the most sought-after choice for those who want to make a mark in the professional arena. The main reason is the large number of opportunities available in this segment. The FMCG, retail, apparel, and healthcare industry are constantly on the lookout for professionals who can market and launch their new products.

Shoolini University is UGC Approved and NAAC Accredited.

Highlights

  • Ranked among ‘Top 65 Business Schools of India’ (NIRF) 
  • Summer internships to prepare students for placements 
  • Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
  • Professionals from MNCs and large Indian corporates teach MBA program
  • Educational tours to industries and institutions 
  • Extensive use of modern teaching methodologies
  • Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness

Key Areas of Research

  • Brand Management
  • Advertising
  • Digital Marketing
  • Consumer Behaviour

 

MBA Marketing Career Opportunities

  • Brand Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Sales Manager
  • Business Development Manager
  • SEO Manager
  • Email Marketing Manager

 

Quadmester-I  S. No. Course Name Credits Course Type
1 Managerial Accounting 2 Foundation
2 Managerial Economics 2 Foundation
3 Organizational Behaviour 2 Foundation
4 Marketing Management-I 2 Core
5 Human Resource Management-I 2 Core
6 Financial Management-I 2 Core
7 Writing Seminar-I 1 Life Skils
8 SPRINT-I 2 Life Skils
9 Social Project-I S/US Life Skils
  Total 15  
         
Quadmester-II  S. No. Course Name Credits Course Type
1 Financial Management-II 2 Core
2 Human Resource Management-II 2 Core
3 Marketing Management-II 2 Core
4 Fundamentals of Retail 2 Core
5 Statistics for Management 2 Foundation
6 Management of Investment  (AMFI) 2 Core
7 Writing Seminar -II 1 Life Skills
8 Social Project-II NC/NG Life Skills
9 SPRINT-II 2 Life Skills
  Total 15  
         
Quadmester-III S. No. Course Name Credits Course Type
1 Business Analytics 2 Core
2  Busines Strategy 2 Core
3 Critical Thinking and Problem Solving 2 Core
4 Research methods & Decision making 2 Core
5 SPRINT III 2 Life Skills
6 Social Project-III NC/NG Life Skills
7 Consumer Behaviour 2 Core
8 Sales Management 2 Core
  MINOR-  Any one from Other Major Specilizations    
  MAJOR Tourism    
1 Tourism: Concept & Impacts 2 Core Elective
2 Indian History of Art, Culture & Architecture 2 Core Elective
  MAJOR Biotechnology    
1 Introduction To Life sciences And Biotechnology & Introduction To Bioinformatics 2 Core Elective
2 Safety And Hazard Management In Biotechnology 2 Core Elective
  MAJOR FINANCE    
1 Security Analysis and Valuation 2 Core Elective
2 Capital Markets and Institutions 2 Core Elective
  MAJOR HR    
1 Organizational Development and Change Management 2 Core Elective
2 HR Planning and Recruitment 2 Core Elective
  MAJOR INTERNATIONAL RELATIONS    
1 International Trade and Policy  2 Core Elective
2 Basic Mandarin-I 2 Core Elective
  MAJOR- DIGITAL    
1 Content Strategy  2 Core Elective
2 E-Business 2 Core Elective
1 MAJOR- PHARMA AND HEALTH CARE    
2 Pharma Marketing Management 2 Core Elective
  Major logistics and SCM    
1 Logistics and Distribution Management  2 Core Elective
2 International Trade and Policy 2 Core Elective
  Major : Data Science    
1 Computational Theory and Data science 2 Core Elective
2 Artificial Intelligence and Machine Learning  2 Core Elective
  Major : Agribusiness    
1 Agribusiness Environment and Policy 2 Core Elective
2 Agricultural Marketing Management 2 Core Elective
  Total 16  
         
Quadmester-IV S. No. Course Name Credits Course Type
1 Global Business Opportunities & Diplomacy 2 Core
2 Fintech 2 Core
3 Practical Data Analytics 2 Core
4 Sprint III 2 Life Skills
5 Spreadsheet Modelling using Advanced Excel (Business Analytics) 1 Life Skills
6 Python for Business (BA) 2 Life Skills
7 Social Project-IV NC/NG Life Skills
8 Digital Marketing 2 Core
9 Product Management 2 Core
  Minor: One from the mention below :    
  MAJOR Agribusiness    
1 Microfinance for Agribusiness 2 Core Elective
2 Farm Business Management 2 Core Elective
  MAJOR Retail    
1 Retail Store Operations 2 Core Elective
2 Category Management 2 Core Elective
  MAJOR FINANCE    
1 Portfolio and Wealth Management 2 Core Elective
2 Financial Derivatives 2 Core Elective
  MAJOR HR    
1 Training and Development 2 Core Elective
2 Labour Law & Employee Relations 2 Core Elective
  MAJOR INTERNATIONAL RELATIONS    
1 Global Retail 2 Core Elective
2 Global Business Oppurtunities & diplomacy 2 Core Elective
  MAJOR- DIGITAL    
1 Digital Marketing 2 Core Elective
2 Global Retail 2 Core Elective
  MAJOR-Pharma in Health Care    
1 Cosmetic and Cosmeceuticals 2 Core Elective
2 Revenue cycle Management in health Care 2 Core Elective
  MINOR- DATA ANALYTICS AND AI Any one from above speciallizations    
1 Web Analytics 2 Core Elective
  Total 17  
         
Quadmester-V S. No. Course Name Credits Course Type
1 Major - Marketing    
  Customer Relationship Management 2 Core Elective
  Minor: One of the below Major specializations    
1 Major - Finance    
  Banking and Financial Markets: A Risk Management Perspective 2 Core Elective
1 Major – Human Resource    
  Organizational Design: Creating Competitive Advantage 2 Core Elective
1 Major - Retail    
  Supply Chain Management 2 Core Elective
1 Major - Pharma and Health Care    
  Supply Chain Management 2 Core Elective
1 Major - Rural    
  Supply Chain Management 2 Core Elective
1 Major - International Relations    
  International Business 2 Core Elective
1 Major - Digital    
  Innovation and Information Technology Management 2 Core Elective
  Minor (Data Analytics)-One from the above or below:    
1 Innovation and Information Technology Management 2 Core Elective
  Total 4  
         
Summer Quadmester S. No. Course Name Credits Course Type
1 Summer Internship 12 Life Skills
    Total 12  
         
Quadmester-VI S. No. Course Name Credits Course Type
1 Major - Marketing    
  Digital Marketing Analytics in Practice 2 Core Elective
  Minor(One from other specilizations):    
  Major - Finance    
2 Introduction to Risk Management 2 Core Elective
  Major -HR    
2 Managing Employee Performance 2 Core Elective
  Major - Biotechnology    
2 Entrepreneurship Development and Project Management in Biotechnology                                                   2 Core Elective
  Major - Rural    
2 Supply Chain Management-II 2 Core Elective
  Major - Digital    
2 Innovation and Information Technology Management 2 Core Elective
  Major - Tourism 2 Core Elective
2 Travel Agency & Tour Operations Management    
  Major Agribusiness 2 Core Elective
2 Food Retail Management    
  Minor(Data Analytics)-One from the above or Below    
2 Digital Marketing Analytics in Practice 2 Core Elective
  Total 4  
         
Quadmester-VII  S. No. Course Name Credits Course Type
1 Leadership Laboratory 2 Core
2 Research Project 1 Life Skills
3 SPRINT-VII 2 Life Skills
4 Logistics and Supply Chain Management 2 Core 
  Total 7  
         
NOTE: Total Program Credits: 90      
  Credits required for Major Specilization : 14    
  Credits required for Minor Specilization : 8      

Atul Khosla
Atul KhoslaProfessor
Munish Sahrawat
Munish SahrawatProfessor
Mukesh Goswami
Mukesh GoswamiProfessor
Kesari Singh
Kesari SinghProfessor
Pooja Verma
Pooja VermaAssociate Professor
Amar Rao
Amar RaoAssociate Professor
Varsha Patil
Varsha PatilAssistant Professor
Kamal Kant Vashisth
Kamal Kant VashisthAssociate Professor
Ankit Shukla
Ankit ShuklaAssistant Professor
Vijay Kumar
Vijay KumarAssistant Professor
Rozy Dhanta
Rozy DhantaAssistant Professor
Vividha Gurung
Vividha GurungAssistant Professor
Neeraj Chaudhry
Neeraj ChaudhryProfessor
Sanjeev Kumar Singh
Sanjeev Kumar SinghAssociate Professor
Pardeep Sharma
Pardeep SharmaProfessor
Vinay Negi
Vinay NegiAssistant Professor
Ashoo Khosla
Ashoo KhoslaAssociate Professor
Kavita Thakur (MBA)

Kavita Thakur (MBA)

I have been placed with ICICI Bank, one of the top private sector banks in the country. I always dreamed of working in banks or financial sectors and Shoolini has made my dreams come true.

Anish Chauhan (MBA)

Anish Chauhan (MBA)

I am sincerely grateful to Shoolini University for giving me the chance to find placement with JCB, a manufacturing giant.

Prachi Chauhan MBA

Prachi Chauhan MBA

Satin Credit Care
I entered the gates of Shoolini as a timid young girl and now Shoolini has transformed me into a confident professional.This has helped me to make my place in SCCNL.

Parul Mittal (MBA)

Parul Mittal (MBA)

Hindusthan Unilever 
The day I got selected with Hindustan Unilever Limited was the happiest day of my life. I can't thank Shoolini University enough to bring in such a big company and to provide us with such a great opportunity.

Lavesh Sharma (MBA)

Lavesh Sharma (MBA)

If I have to describe my experience in one phrase then "It's been a rollercoaster ride". But throughout the whole journey, all faculty, my classmates and staff of the University helped me.

Rishab Sharma MBA

Rishab Sharma MBA

ICICI Bank
The first step of my journey to success started with Shoolini University and has reached ICICI now. Thanks to campus placement that continued in the online mode even during COVID and I got hired by one of the top banking companies.

Siddhant Rana MBA

Siddhant Rana MBA

Shoolini University has become a great school of choice for its MBA programmes. Being an MBA student, I have gained practical knowledge through a especially designed unique curriculum, which prepared me to excel at a plethora of job profiles in the corporate world.

Alamkrit Gautam MBA

Alamkrit Gautam MBA

I am grateful to the Shoolini MBA Career Development team, who is dedicated to connecting students with top companies and innovative startups. I give full credit to them in getting me placed in ICICI Securities during such unprecedented times.

Sugandhi Ranote (BBA + MBA)

Sugandhi Ranote (BBA + MBA)

VARITE India
I got ample industry exposure at Shoolini University through participation in projects & live assignments. By enhancing my leadership skills and being meticulous in my approach, I got a Gold medal & got placed at VARITE India. To become an HR was my dream, and thanks to the globally acclaimed faculty, now I'm living it!

Frequently Asked Questions

The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, and consultancy, and they are teachers by choice.

Tell me about the curriculum for MBA at Shoolini University?

Shoolini MBA curriculum is based on inputs from industry, alumni and academia. The first four quadmesters cater to the understanding of the fundamental concepts in business management, communications, research, analytics and legal aspects of the business. Students undergo a compulsory two-month summer internship after completion of the first year. In their second year -- quadmester 5 onwards -- students select their major and a minor specialisation. The specialisation choices available to the students are marketing, finance, human resource management, digital, biotechnology, pharmaceutical and healthcare management, rural management, international business and analytics. The course curriculum is dynamic in nature and continuously updated to incorporate the latest developments in the field. Overall, the Shoolini MBA curriculum focuses on knowledge of concepts in business management, development of practical skills for success in the real world and development of responsible business leaders.

Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.

Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.

The Business School of Management conducts various activities to develop inter and intra-personal skills of students through activities like SPRINT, regular Industrial visits, self-improvement modules, etc.

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Course Details

  • Eligibility: A bachelor’s degree (any discipline) with minimum 50% marks

  • Admission Criteria: GMAT/CAT/MAT or state entrance, and letter of intent and faculty interaction

  • Duration: 2 Years

  • Semester Fee

    Himachal Pradesh Domicile : 135000
    Others : 148750