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MBA Marketing is a 2-year degree program at Shoolini University. The cutting-edge program critically evaluates the key analytical frameworks and tools used in Marketing. 

Students learn to apply key marketing theories, frameworks, and tools to solve marketing problems. They can utilise information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies. After in-depth academic and hands-on training, scholars are able to exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.

Another key component of the program is the critical evaluation of marketing function and the role it plays in achieving organisational success, both in commercial and non-commercial settings. As professional in the global arena, they become adept at evaluating and acting upon the ethical and environmental concerns linked to marketing activities.

Among the various specialisations offered with an MBA, Marketing is the most sought-after choice for those who want to make a mark in the professional arena. The main reason is the large number of opportunities available in this segment. The FMCG, retail, apparel, and healthcare industry are constantly on the lookout for professionals who can market and launch their new products.

Shoolini University is UGC Approved and NAAC Accredited.

Highlights

  • Ranked among ‘Top 65 Business Schools of India’ (NIRF) 
  • Summer internships to prepare students for placements 
  • Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
  • Professionals from MNCs and large Indian corporates teach MBA program
  • Educational tours to industries and institutions 
  • Extensive use of modern teaching methodologies
  • Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness

Key Areas of Research

  • Brand Management
  • Advertising
  • Digital Marketing
  • Consumer Behaviour

 

Career Opportunities

  • Brand Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Sales Manager
  • Business Development Manager
  • SEO Manager
  • Email Marketing Manager

 

Course Instructors
Atul KhoslaProfessor
Kuldeep C RojheProfessor
Mukesh GoswamiProfessor
Narinder VermaProfessor
Pratip MazumdarProfessor
Kesari SinghProfessor
Pooja VermaAssociate Professor
Amar RaoAssociate Professor
Varsha PatilAssistant Professor
Kamal Kant VashisthAssociate Professor
Ankit ShuklaAssistant Professor
Nagendra YadavAssistant Professor
Vijay KumarAssistant Professor
Rozy DhantaAssistant Professor
Vinay NegiAssistant Professor
Pardeep SharmaProfessor
Sanjeev Kumar SinghAssociate Professor
Ashoo KhoslaAssociate Professor
Frequently Asked Questions

The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, consultancy, and they are teachers by choice.

Tell me about the curriculum for MBA at Shoolini University?

Shoolini MBA curriculum is based on inputs from industry, alumni and academia. The first four quadmesters cater to the understanding of the fundamental concepts in business management, communications, research, analytics and legal aspects of the business. Students undergo a compulsory two-month summer internship after completion of the first year. In their second year -- quadmester 5 onwards -- students select their major and a minor specialisation. The specialisation choices available to the students are marketing, finance, human resource management, digital, biotechnology, pharmaceutical and healthcare management, rural management, international business and analytics. The course curriculum is dynamic in nature and continuously updated to incorporate the latest developments in the field. Overall, the Shoolini MBA curriculum focuses on knowledge of concepts in business management, development of practical skills for success in the real world and development of responsible business leaders.

Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.

Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.

The Business School of Management conducts various activities to develop inter and intra-personal skills of students through activities like SPRINT, regular Industrial visits, self-improvement modules, etc.

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Course Details
  • Eligibility: A bachelor’s degree (any discipline) with minimum 50% marks
  • Admission Criteria: GMAT/CAT/MAT or state entrance, and letter of intent and faculty interaction
  • Duration: 2 Years
  • Semester Fee
    Himachal Pradesh Domicile : 135000
    Non-Himachal Pradesh Domicile : 148750

* One-time refundable security fee of Rs. 10,000

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