MBA Marketing
Eligibility: A bachelor’s degree (any discipline) with minimum 55% marks
- Duration: 2 Years
- Admission Process: GMAT>=550 OR NAMT>=160 OR CAT/XAT->=50 percentile or MAT/CMAT/HPUMAT-70 percentile AND/OR Shoolini University's multiple choice entrance test, and faculty interaction.
MBA Marketing
Eligibility : A bachelor’s degree (any discipline) with minimum 55% marks
- Duration : 2 Years
- Admission Criteria : GMAT>=550 OR NAMT>=160 OR CAT/XAT->=50 percentile or MAT/CMAT/HPUMAT-70 percentile AND/OR Shoolini University's multiple choice entrance test, and faculty interaction.
MBA in Marketing is a 2-year degree program at Shoolini University. The cutting-edge Master of Business Administration program critically evaluates the key analytical frameworks and tools used in Marketing for marketing strategy and brand development. The MBA Marketing syllabus offers in-depth knowledge, covering industry-relevant topics and the latest trends to equip students for success.
Students learn to apply key marketing theories, frameworks, and tools to solve marketing problems. They can utilise information about a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies and learn about corporate partnerships. After in-depth academic and hands-on training, students can exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.
Another key component of the program is the critical evaluation of marketing function and the role it plays in achieving organisational success, both in commercial and non-commercial settings. As professionals in the global arena, they become adept at evaluating and acting upon the ethical and environmental concerns linked to marketing activities, especially at marketing agencies, advertising firms, and in other corporate sectors.
Among the various specialisations offered with an MBA, Marketing is the most sought-after choice for those who want to make a mark in the professional arena. The main reason is the large number of opportunities available in this segment. MBA in Marketing scope is vast. The FMCG, retail, apparel, and healthcare industry are constantly on the lookout for professionals who can market and launch their new products, all shows a promising career after MBA in Marketing.
Shoolini University, the best university for MBA in India, is UGC Approved and NAAC Accredited.
Highlights
- Summer internships to prepare students for placements
- Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
- Professionals from MNCs and large Indian corporates teach MBA program
- Educational tours to industries and institutions
- Extensive use of modern teaching methodologies
- Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness
Key Areas of Research
- Brand Management
- Advertising
- Digital Marketing
- Consumer Behaviour
MBA Marketing Career Opportunities
- Management Trainee – Sales and Marketing
- Brand Management Specialist
- Product Executive
- Digital Marketing Specialist
- Business Development Executive
- Customer Relationship Management Executive
- Ecommerce Trainee
- Advertising Executive
- Market Researcher
Program Details
HP/J&K Domicile: ₹1,85,500
Others: ₹2,16,750
Top Faculty
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Student Voices
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Kavita Thakur (MBA)
I have been placed with ICICI Bank, one of the top private sector banks in the country. I always dreamed of working in banks or financial sectors and Shoolini has made my dreams come true.
Anish Chauhan (MBA)
I am sincerely grateful to Shoolini University for giving me the chance to find placement with JCB, a manufacturing giant.
Prachi Chauhan MBA
Satin Credit Care I entered the gates of Shoolini as a timid young girl and now Shoolini has transformed me into a confident professional.This has helped me to make my place in SCCNL.
Parul Mittal (MBA)
Hindusthan Unilever The day I got selected with Hindustan Unilever Limited was the happiest day of my life. I can't thank Shoolini University enough to bring in such a big company and to provide us with such a great opportunity.
Top Campus Recruiters
Some of the major companies that visit our campus and hire our graduates are:
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Frequently Asked Questions
Who teaches MBA at Shoolini University?
The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, and consultancy, and they are teachers by choice.
Tell me about the curriculum for MBA at Shoolini University?
Shoolini MBA curriculum is based on inputs from industry, alumni and academia. The first four quadmesters cater to the understanding of the fundamental concepts in business management, communications, research, analytics and legal aspects of the business. Students undergo a compulsory two-month summer internship after completion of the first year. In their second year -- quadmester 5 onwards -- students select their major and a minor specialisation. The specialisation choices available to the students are marketing, finance, human resource management, digital, biotechnology, pharmaceutical and healthcare management, rural management, international business and analytics. The course curriculum is dynamic in nature and continuously updated to incorporate the latest developments in the field. Overall, the Shoolini MBA curriculum focuses on knowledge of concepts in business management, development of practical skills for success in the real world and development of responsible business leaders.
What are the future opportunities after completing MBA from Shoolini University?
Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.
How do you expose MBA students to industry experience?
Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.
What are the unique activities conducted by the Business School of Management?
What are the internship opportunities for MBA Marketing students?
How does an MBA in Marketing differ from an MBA in Finance?
Why choose Shoolini University for an MBA in Marketing among top universities in India?
Why choose Shoolini University for an MBA in Marketing among top universities in India?
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