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      MBA Marketing

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      MBA Marketing is a 2-year degree program at Shoolini University. The cutting-edge program critically evaluates the key analytical frameworks and tools used in Marketing. 

      Students learn to apply key marketing theories, frameworks, and tools to solve marketing problems. They can utilise information of a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies. After in-depth academic and hands-on training, scholars are able to exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.

      Another key component of the program is the critical evaluation of marketing function and the role it plays in achieving organisational success, both in commercial and non-commercial settings. As professional in the global arena, they become adept at evaluating and acting upon the ethical and environmental concerns linked to marketing activities.

      Among the various specialisations offered with an MBA, Marketing is the most sought-after choice for those who want to make a mark in the professional arena. The main reason is the large number of opportunities available in this segment. The FMCG, retail, apparel, and healthcare industry are constantly on the lookout for professionals who can market and launch their new products.

      Shoolini University is UGC Approved and NAAC Accredited.

      Highlights

      • Ranked among ‘Top 65 Business Schools of India’ (NIRF) 
      • Summer internships to prepare students for placements 
      • Stanford-based SPRINT program to develop soft skills to thrive in a competitive workplace
      • Professionals from MNCs and large Indian corporates teach MBA program
      • Educational tours to industries and institutions 
      • Extensive use of modern teaching methodologies
      • Personality development modules: Communication Effectiveness Module offers ‘Best in Class’ techniques on communication skills for interviews and managerial effectiveness

      Key Areas of Research

      • Brand Management
      • Advertising
      • Digital Marketing
      • Consumer Behaviour

       

      Career Opportunities in MBA Marketing

      • Brand Manager
      • Digital Marketing Manager
      • Social Media Manager
      • Sales Manager
      • Business Development Manager
      • SEO Manager
      • Email Marketing Manager

       

      Quadmester-I  S. No. Course Name Credits Course Type
      1 Managerial Accounting 2 Foundation
      2 Managerial Economics 2 Foundation
      3 Organizational Behaviour 2 Foundation
      4 Marketing Management-I 2 Core
      5 Human Resource Management-I 2 Core
      6 Financial Management-I 2 Core
      7 Writing Seminar-I 1 Life Skils
      8 SPRINT-I 2 Life Skils
      9 Social Project-I S/US Life Skils
        Total 15  
               
      Quadmester-II  S. No. Course Name Credits Course Type
      1 Financial Management-II 2 Core
      2 Human Resource Management-II 2 Core
      3 Marketing Management-II 2 Core
      4 Fundamentals of Retail 2 Core
      5 Statistics for Management 2 Foundation
      6 Management of Investment  (AMFI) 2 Core
      7 Writing Seminar -II 1 Life Skills
      8 Social Project-II NC/NG Life Skills
      9 SPRINT-II 2 Life Skills
        Total 15  
               
      Quadmester-III S. No. Course Name Credits Course Type
      1 Business Analytics 2 Core
      2  Busines Strategy 2 Core
      3 Critical Thinking and Problem Solving 2 Core
      4 Research methods & Decision making 2 Core
      5 SPRINT III 2 Life Skills
      6 Social Project-III NC/NG Life Skills
      7 Consumer Behaviour 2 Core
      8 Sales Management 2 Core
        MINOR-  Any one from Other Major Specilizations    
        MAJOR Tourism    
      1 Tourism: Concept & Impacts 2 Core Elective
      2 Indian History of Art, Culture & Architecture 2 Core Elective
        MAJOR Biotechnology    
      1 Introduction To Life sciences And Biotechnology & Introduction To Bioinformatics 2 Core Elective
      2 Safety And Hazard Management In Biotechnology 2 Core Elective
        MAJOR FINANCE    
      1 Security Analysis and Valuation 2 Core Elective
      2 Capital Markets and Institutions 2 Core Elective
        MAJOR HR    
      1 Organizational Development and Change Management 2 Core Elective
      2 HR Planning and Recruitment 2 Core Elective
        MAJOR INTERNATIONAL RELATIONS    
      1 International Trade and Policy  2 Core Elective
      2 Basic Mandarin-I 2 Core Elective
        MAJOR- DIGITAL    
      1 Content Strategy  2 Core Elective
      2 E-Business 2 Core Elective
      1 MAJOR- PHARMA AND HEALTH CARE    
      2 Pharma Marketing Management 2 Core Elective
        Major logistics and SCM    
      1 Logistics and Distribution Management  2 Core Elective
      2 International Trade and Policy 2 Core Elective
        Major : Data Science    
      1 Computational Theory and Data science 2 Core Elective
      2 Artificial Intelligence and Machine Learning  2 Core Elective
        Major : Agribusiness    
      1 Agribusiness Environment and Policy 2 Core Elective
      2 Agricultural Marketing Management 2 Core Elective
        Total 16  
               
      Quadmester-IV S. No. Course Name Credits Course Type
      1 Global Business Opportunities & Diplomacy 2 Core
      2 Fintech 2 Core
      3 Practical Data Analytics 2 Core
      4 Sprint III 2 Life Skills
      5 Spreadsheet Modelling using Advanced Excel (Business Analytics) 1 Life Skills
      6 Python for Business (BA) 2 Life Skills
      7 Social Project-IV NC/NG Life Skills
      8 Digital Marketing 2 Core
      9 Product Management 2 Core
        Minor: One from the mention below :    
        MAJOR Agribusiness    
      1 Microfinance for Agribusiness 2 Core Elective
      2 Farm Business Management 2 Core Elective
        MAJOR Retail    
      1 Retail Store Operations 2 Core Elective
      2 Category Management 2 Core Elective
        MAJOR FINANCE    
      1 Portfolio and Wealth Management 2 Core Elective
      2 Financial Derivatives 2 Core Elective
        MAJOR HR    
      1 Training and Development 2 Core Elective
      2 Labour Law & Employee Relations 2 Core Elective
        MAJOR INTERNATIONAL RELATIONS    
      1 Global Retail 2 Core Elective
      2 Global Business Oppurtunities & diplomacy 2 Core Elective
        MAJOR- DIGITAL    
      1 Digital Marketing 2 Core Elective
      2 Global Retail 2 Core Elective
        MAJOR-Pharma in Health Care    
      1 Cosmetic and Cosmeceuticals 2 Core Elective
      2 Revenue cycle Management in health Care 2 Core Elective
        MINOR- DATA ANALYTICS AND AI Any one from above speciallizations    
      1 Web Analytics 2 Core Elective
        Total 17  
               
      Quadmester-V S. No. Course Name Credits Course Type
      1 Major - Marketing    
        Customer Relationship Management 2 Core Elective
        Minor: One of the below Major specializations    
      1 Major - Finance    
        Banking and Financial Markets: A Risk Management Perspective 2 Core Elective
      1 Major – Human Resource    
        Organizational Design: Creating Competitive Advantage 2 Core Elective
      1 Major - Retail    
        Supply Chain Management 2 Core Elective
      1 Major - Pharma and Health Care    
        Supply Chain Management 2 Core Elective
      1 Major - Rural    
        Supply Chain Management 2 Core Elective
      1 Major - International Relations    
        International Business 2 Core Elective
      1 Major - Digital    
        Innovation and Information Technology Management 2 Core Elective
        Minor (Data Analytics)-One from the above or below:    
      1 Innovation and Information Technology Management 2 Core Elective
        Total 4  
               
      Summer Quadmester S. No. Course Name Credits Course Type
      1 Summer Internship 12 Life Skills
          Total 12  
               
      Quadmester-VI S. No. Course Name Credits Course Type
      1 Major - Marketing    
        Digital Marketing Analytics in Practice 2 Core Elective
        Minor(One from other specilizations):    
        Major - Finance    
      2 Introduction to Risk Management 2 Core Elective
        Major -HR    
      2 Managing Employee Performance 2 Core Elective
        Major - Biotechnology    
      2 Entrepreneurship Development and Project Management in Biotechnology                                                   2 Core Elective
        Major - Rural    
      2 Supply Chain Management-II 2 Core Elective
        Major - Digital    
      2 Innovation and Information Technology Management 2 Core Elective
        Major - Tourism 2 Core Elective
      2 Travel Agency & Tour Operations Management    
        Major Agribusiness 2 Core Elective
      2 Food Retail Management    
        Minor(Data Analytics)-One from the above or Below    
      2 Digital Marketing Analytics in Practice 2 Core Elective
        Total 4  
               
      Quadmester-VII  S. No. Course Name Credits Course Type
      1 Leadership Laboratory 2 Core
      2 Research Project 1 Life Skills
      3 SPRINT-VII 2 Life Skills
      4 Logistics and Supply Chain Management 2 Core 
        Total 7  
               
      NOTE: Total Program Credits: 90      
        Credits required for Major Specilization : 14    
        Credits required for Minor Specilization : 8      

      Atul Khosla
      Atul KhoslaProfessor
      Munish Sahrawat
      Munish SahrawatProfessor
      Mukesh Goswami
      Mukesh GoswamiProfessor
      Pratip Mazumdar
      Pratip MazumdarProfessor
      Kesari Singh
      Kesari SinghProfessor
      Pooja Verma
      Pooja VermaAssociate Professor
      Amar Rao
      Amar RaoAssociate Professor
      Varsha Patil
      Varsha PatilAssistant Professor
      Kamal Kant Vashisth
      Kamal Kant VashisthAssociate Professor
      Ankit Shukla
      Ankit ShuklaAssistant Professor
      Nagendra Yadav
      Nagendra YadavAssistant Professor
      Vijay Kumar
      Vijay KumarAssistant Professor
      Rozy Dhanta
      Rozy DhantaAssistant Professor
      Ashoo Khosla
      Ashoo KhoslaAssociate Professor
      Vinay Negi
      Vinay NegiAssistant Professor
      Pardeep Sharma
      Pardeep SharmaProfessor
      Sanjeev Kumar Singh
      Sanjeev Kumar SinghAssociate Professor

      Frequently Asked Questions

      The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, and consultancy, and they are teachers by choice.

      Tell me about the curriculum for MBA at Shoolini University?

      Shoolini MBA curriculum is based on inputs from industry, alumni and academia. The first four quadmesters cater to the understanding of the fundamental concepts in business management, communications, research, analytics and legal aspects of the business. Students undergo a compulsory two-month summer internship after completion of the first year. In their second year -- quadmester 5 onwards -- students select their major and a minor specialisation. The specialisation choices available to the students are marketing, finance, human resource management, digital, biotechnology, pharmaceutical and healthcare management, rural management, international business and analytics. The course curriculum is dynamic in nature and continuously updated to incorporate the latest developments in the field. Overall, the Shoolini MBA curriculum focuses on knowledge of concepts in business management, development of practical skills for success in the real world and development of responsible business leaders.

      Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.

      Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.

      The Business School of Management conducts various activities to develop inter and intra-personal skills of students through activities like SPRINT, regular Industrial visits, self-improvement modules, etc.

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      Course Details

      • Eligibility: A bachelor’s degree (any discipline) with minimum 50% marks

      • Admission Criteria: GMAT/CAT/MAT or state entrance, and letter of intent and faculty interaction

      • Duration: 2 Years

      • Semester Fee

        Himachal Pradesh Domicile : ₹135000
        Others : ₹148750

      Admissions Open: 2023

      Shoolini University
      Think Learning. Think Success.
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