Shoolini signed an agreement with ASCI to be an anchor partner of their education academy.
Solan, June 21
In a path-breaking initiative, Shoolini University has signed an agreement with the Advertising Standards Council of India (ASCI) to be an anchor partner of their education academy.
The partnership is a huge step for Shoolini University’s students of Bachelor’s in Business Management (BBA), Master’s in Business Management (MBA), Law and Journalism to help them get the best jobs in digital marketing, influencer marketing and advertising. The Memorandum of Understanding (MoU) was signed by Shoolini University Vice Chancellor Prof Atul Khosla and ASCI Chief Executive Officer (CEO) Manisha Kapoor.
Research-focussed Shoolini University has earned several accolades, including being ranked the No.1 Private University in India (Times Higher Education World Rankings) and claiming its spot among the Top 100 universities in India (National Institutional Rankings Framework) for the third time in a row.
ASCI, founded in 1985, is dedicated to the cause of self-regulation in advertising and the protection of consumers’ interests. It has done pioneering work in the history of self-regulation for advertising in India. It is a future-facing initiative that aims to raise advertising standards through support and education.
Shoolini University Vice Chancellor Prof Atul Khosla said the partnership would provide numerous opportunities to students while contributing to the general awareness about consumer rights and advertising.
ASCI Chief Executive Officer Manisha Kapoor said the organisation's mission was to enable all stakeholders to enhance an understanding of their rights, roles and responsibilities regarding advertising. She said ASCI looked into complaints across the media, such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/website, product packaging, brochures, promotional material and point of sale material, etc. Various Government bodies have acclaimed ASCI’s role.
The ASCI Academy Program will bring together comprehensive services related to education and research. These will include training programs for students, teachers, industry professionals, and consumers, as well as thought leadership studies and research projects on key advertising issues the industry needs to consider. We have already piloted and launched a few such initiatives, which have seen a tremendous response.
ASCI Academy Director Namrata Bachani said, “The Council is delighted to onboard Shoolini University as a part of this future-facing initiative. Getting the next generation of advertisers and marketers to understand advertising responsibility is critical. This collaboration can push the needle on responsible advertising for generations to come. Education institutes enjoy close ties with students and faculty and can drive engagement through projects, training, and internships.”