PhD Public Relations at Shoolini University outlines the various types, practices, and principles of public relations. It explains the methods to confront problems and exploit opportunities, address different audiences (employees, communities, investors, consumers, and media), discuss campaign issues and debates, as well as manage crisis. The especially designed curriculum also offers an effective and highly accessible combination of theory and case studies and provides guidelines, checklists, and “how-to” advice.
On completion of the program, scholars will be able to apply critical thinking, analysis, and write papers to refine their understanding of major concepts and theories associated with Public Relations trends and initiatives. They become trained at the integration of meaningful information from relevant sources such as surveys, polls, forums, primary/secondary sources. Though critical analysis of data, researchers can effectively solve any problem.
The illustrious faculty at Shoolini University comes from leading Indian and global universities such as Oxford, NIH, and NCI. Many faculty members have received grants from national and international funding agencies.
The university has collaborations with renowned universities across the world for student exchange programs, faculty exchange and more. Prominent among these are, University of Arkansas, USA; Lanzhou University, China; University of Naples, Italy; Taipei Medical University, Taiwan; Gachon University, South Korea; South Dakota Mines University, USA.
PhD Public relations at Shoolini University is UGC certified.
Key Areas of Research
- Journalism & Media
- Media Management
- Media Studies & Mass Media
- Translation & Interpreting
Frequently Asked Questions
Why is PhD study important?
Enrolling in a PhD program helps you begin or continue research in the field you're passionate about. You can delve deeper, make new discoveries, improve conceptual tactics and apply those concepts through the research conducted. You can decide what to work on, how to work, and chart your journey with support and guidance from a supervisory team.
Why should I pursue a PhD from Shoolini University?
Shoolini University is India’s No.1 Research University (QS World University Rankings, Asia-2023) with 150+ programs and top placements & internships in India. Over the past decade, Shoolini has built a worldwide network of partner universities to foster exchange opportunities, collaborative academic programs, faculty engagement and research, and other activities. Shoolini offers study abroad opportunities with scholarships to top universities in the USA, Australia, UK, South Korea, Taiwan, Japan, and Italy, among others. Shoolini has filed 1200+ patents; its h-index is >100 with Field Weighted Citation Impact (FWCI) of 2.22. It has 104+ state-of-the-art laboratories, 9 Centres of Excellence, and 2 Shoolini Researchers are among the Top 1% Scientists of the world.
Can I do a PhD without a Master's degree?
Students with a minimum CGPA score of 7.5/10 in the four-year-undergraduate program (FYUP) will now be eligible for PhD admissions, without having to complete a master’s program, according to the new regulations on the award of PhD degree finalised by the University Grants Commission (UGC).
Do rankings matter for a PhD?
The institution's accreditation by appropriate agencies means the program meets high standards of academic excellence. However, other factors, such as the field of research, number of publications, collaborations, etc., are also considered.
Will a PhD enhance my career prospects?
Doctoral programs require intensive training in research methods. This includes interviews, surveys, questionnaires, clinical trials, and laboratory experiments. These skills are put into practice when the candidate conducts fieldwork for the dissertation. Skills gained in qualitative and quantitative research methodology and statistical analysis are transferable to non-academic research environments, particularly for industrial research. In addition, employers outside of academia seek individuals with sound research skills to carry out projects at think tanks and research institutes in both the private and government sectors.
- Eligibility: Four year graduation degree by research or Master’s degree in related discipline with minimum 55% marks
- Admission Criteria: Shoolini University's multiple choice entrance test (SU-SAT), and assessment of research aptitude through concept note & faculty interaction
- Duration: 3 years
- Semester Fee
Himachal Pradesh Domicile : ₹65000
Non-Himachal Pradesh Domicile : ₹70000
* One-time refundable security fee of Rs. 10,000