MBA Digital Marketing

Shoolini University has designed this program with inputs from industry experts to prepare its students for the competitive and fast-growing sectors of Digital Marketing. The curriculum emphasises on practical and application-oriented learning. Specialisation is available in Digital and Artificial Intelligence.

Our unique program has an active placement and career development cell which arranges summer internships with stipend, quality campus placements in leading Indian and global MNCs and personality and skills enhancement through SPRINTTM. We also have an experienced faculty with mentorship and buddy system, an industry driven curriculum and best return on investments.

There are 250+ MOUs between Shoolini University and other international universities. With these collaborations, students have visited University of Naples, Italy; Sichuan University, China; and Magna Carta College, Oxford, UK.

Our Management School has NIRF 65 Rank (2019) and it is approved by PERC (Govt of HP).

Key areas of research

Artificial Intelligence | Cloud Computing | Analytics | Internet of Things | Marketing | Finance | Human Resource Management | Consumer Behaviour | Banking | Investment and Portfolio | Quality Management | Legal Aspects | Operational Excellence | Contemporary Digital Management Challenges in Himalayan Region

Career Opportunities in MBA Digital Marketing

  • Indian & Global Corporate (Marketing & Sales, Finance, Data Analytics, HR, etc.)
  • Specialist Officers
  • Entrepreneurship
  • Research & Doctoral Studies
  • Reputed NGOs
  • Management Consultancy

Quadmester-I  S. No. Course Name Credits Course Type
1 Managerial Accounting 2 Foundation
2 Managerial Economics 2 Foundation
3 Organizational Behaviour 2 Foundation
4 Marketing Management-I 2 Core
5 Human Resource Management-I 2 Core
6 Financial Management-I 2 Core
7 Writing Seminar-I 1 Life Skills
8 SPRINT-I 2 Life Skills
9 Social Project-I S/US Life Skills
  Total 15  
Quadmester-II  S. No. Course Name Credits Course Types
1 Financial Management-II 2 Core
2 Human Resource Management-II 2 Core
3 Marketing Management-II 2 Core
4 Fundamentals of Retail 2 Core
5 Statistics for Management 2 Core
6 Management of Investment  (AMFI) 2 Core
7 Writing Seminar -II 1 Life Skills
8 Social Project-II NC/NG Life Skills
9 SPRINT-II 2 Life Skills
  Total 15  
Quadmester-III S. No. Course Name Credits Course Types
1 Business Analytics 2 Core
2 Strategy 2 Core
3 Critical Thinking and Problem Solving 2 Core
4 Business Research 2 Core
5 SPRINT III 2 Life Skills
6 Social Project-III NC/NG Life Skills
7 Content Strategy  2 Core
8 E-Business 2 Core
  Minor : One from the mentioned below    
1 Consumer Behaviour 2 Core Elective
2 Sales Management 2 Core Elective
3 Security Analysis and Valuation 2 Core Elective
4 Capital Markets and Institutions 2 Core Elective
5 Organizational Development and Change Management 2 Core Elective
6 HR Planning and Recruitment 2 Core Elective
  Total 16  
Quadmester-IV S. No. Course Name Credits Course Types
1 Creativity for Business 2 Core
2 Business Values & Ethics 2 Core
3 Legal Aspects of Business 2 Core
4 SPRINT-IV 2 Life Skills
5 Social Project-IV 1 Life Skills
6 Fin Tech 2 Core
7 Global Retail 2 Core
8 Digital marketing 2 Core
  Minor : One  from below mentioned subject:    
1 Digital Marketing  2 Core Elective
2 Services Marketing  2 Core Elective
3 Portfolio and Wealth Management  2 Core Elective
4 Financial Derivatives  2 Core Elective
5 Training and Development 2 Core Elective
6 Labour Law and Employee Relations 2 Core Elective
  Total 17  
Quadmester-V  S. No. Course Name Credits Course Types
1 Major - Digital    
  Innovation and Information Technology Management 2 Core
  Minor: One of the below Major specializations    
2 Major - Finance    
  Banking and Financial Markets: A Risk Management Perspective 2 Core Elective
2 Major – Human Resource    
  Organizational Design: Creating Competitive Advantage 2 Core Elective
2 Major - Marketing    
  Customer Relationship Management 2 Core Elective
  Total 4  
Summer Quadmester S. No. Course Name Credits Course Types
1 Summer Internship 12 Life Skills
  Total 12  
Quadmester-VI  S. No. Course Name Credits Course Types
1 Major - Digital    
  Digital Marketing Analytics in Practice 2 Core
  Minor: One of the below Major Specializations    
2 Major - Finance    
  Introduction to Risk Management 2 Core Elective
2 Major -HR    
  Managing Employee Performance 2 Core Elective
2 Major Marketing    
  Digital Marketing Analytics in Practice 2 Core Elective
  Total 4  
Quadmester-VII  S. No. Course Name Credits Course Types
1 Leadership Laboratory 2 Core
2 Research Project 1 Core
3 SPRINT-VII 2 Life Skills
4 e - CRM(Digital) 2 Core
  Total 7  
NOTE: Total Program Credits: 90      
  Credits required for Major Specilization : 14    
  Credits required for Minor Specilization : 8      

Atul Khosla
Atul KhoslaProfessor
Munish Sahrawat
Munish SahrawatProfessor
Mukesh Goswami
Mukesh GoswamiProfessor
Pratip Mazumdar
Pratip MazumdarProfessor
Kesari Singh
Kesari SinghProfessor
Pooja Verma
Pooja VermaAssociate Professor
Amar Rao
Amar RaoAssociate Professor
Varsha Patil
Varsha PatilAssistant Professor
Kamal Kant Vashisth
Kamal Kant VashisthAssociate Professor
Ankit Shukla
Ankit ShuklaAssistant Professor
Nagendra Yadav
Nagendra YadavAssistant Professor
Vijay Kumar
Vijay KumarAssistant Professor
Rozy Dhanta
Rozy DhantaAssistant Professor
Ashoo Khosla
Ashoo KhoslaAssociate Professor
Vinay Negi
Vinay NegiAssistant Professor
Pardeep Sharma
Pardeep SharmaProfessor
Sanjeev Kumar Singh
Sanjeev Kumar SinghAssociate Professor

Frequently Asked Questions

The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, and consultancy, and they are teachers by choice.

Tell me about the curriculum for MBA at Shoolini University?

Shoolini MBA curriculum is based on inputs from industry, alumni and academia. The first four quadmesters cater to the understanding of the fundamental concepts in business management, communications, research, analytics and legal aspects of the business. Students undergo a compulsory two-month summer internship after completion of the first year. In their second year -- quadmester 5 onwards -- students select their major and a minor specialisation. The specialisation choices available to the students are marketing, finance, human resource management, digital, biotechnology, pharmaceutical and healthcare management, rural management, international business and analytics. The course curriculum is dynamic in nature and continuously updated to incorporate the latest developments in the field. Overall, the Shoolini MBA curriculum focuses on knowledge of concepts in business management, development of practical skills for success in the real world and development of responsible business leaders.

Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.

Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.

The Business School of Management conducts various activities to develop inter and intra-personal skills of students through activities like SPRINT, regular Industrial visits, self-improvement modules, etc.

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Course Details

  • Eligibility: A bachelor’s degree (any discipline) with minimum 50% marks

  • Admission Criteria: GMAT/CAT/MAT or state entrance, and letter of intent and faculty interaction

  • Duration: 2 Years

  • Semester Fee

    Himachal Pradesh Domicile : 135000
    Others : 148750

Admissions Open: 2023


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