MBA Digital Marketing

Shoolini University has designed this program with inputs from industry experts to prepare its students for the competitive and fast-growing sectors of Digital Marketing. The curriculum emphasises on practical and application-oriented learning. Specialisation is available in Digital and Artificial Intelligence.

Our unique program has an active placement and career development cell which arranges summer internships with stipend, quality campus placements in leading Indian and global MNCs and personality and skills enhancement through SPRINTTM. We also have an experienced faculty with mentorship and buddy system, an industry driven curriculum and best return on investments.

There are 250+ MOUs between Shoolini University and other international universities. With these collaborations, students have visited University of Naples, Italy; Sichuan University, China; and Magna Carta College, Oxford, UK.

Our Management School has NIRF 65 Rank (2019) and it is approved by PERC (Govt of HP).

Key areas of research

MBA Digital Marketing Career Opportunities

Indian & Global Corporate (Marketing & Sales, Finance, Data Analytics, HR, etc.)
Specialist Officers

Entrepreneurship
Research & Doctoral Studies

Reputed NGOs
Management Consultancy

Quadmester-I	S. No.	Course Name	Credits	Course Type
	1	Managerial Accounting	2	Foundation
	2	Managerial Economics	2	Foundation
	3	Organizational Behaviour	2	Foundation
	4	Marketing Management-I	2	Core
	5	Human Resource Management-I	2	Core
	6	Financial Management-I	2	Core
	7	Writing Seminar-I	1	Life Skills
	8	SPRINT-I	2	Life Skills
	9	Social Project-I	S/US	Life Skills
		Total	15

Quadmester-II	S. No.	Course Name	Credits	Course Types
	1	Financial Management-II	2	Core
	2	Human Resource Management-II	2	Core
	3	Marketing Management-II	2	Core
	4	Fundamentals of Retail	2	Core
	5	Statistics for Management	2	Core
	6	Management of Investment (AMFI)	2	Core
	7	Writing Seminar -II	1	Life Skills
	8	Social Project-II	NC/NG	Life Skills
	9	SPRINT-II	2	Life Skills
		Total	15

Quadmester-III	S. No.	Course Name	Credits	Course Types
	1	Business Analytics	2	Core
	2	Strategy	2	Core
	3	Critical Thinking and Problem Solving	2	Core
	4	Business Research	2	Core
	5	SPRINT III	2	Life Skills
	6	Social Project-III	NC/NG	Life Skills
	7	Content Strategy	2	Core
	8	E-Business	2	Core
		Minor : One from the mentioned below
	1	Consumer Behaviour	2	Core Elective
	2	Sales Management	2	Core Elective
	3	Security Analysis and Valuation	2	Core Elective
	4	Capital Markets and Institutions	2	Core Elective
	5	Organizational Development and Change Management	2	Core Elective
	6	HR Planning and Recruitment	2	Core Elective
		Total	16

Quadmester-IV	S. No.	Course Name	Credits	Course Types
	1	Creativity for Business	2	Core
	2	Business Values & Ethics	2	Core
	3	Legal Aspects of Business	2	Core
	4	SPRINT-IV	2	Life Skills
	5	Social Project-IV	1	Life Skills
	6	Fin Tech	2	Core
	7	Global Retail	2	Core
	8	Digital marketing	2	Core
		Minor : One from below mentioned subject:
	1	Digital Marketing	2	Core Elective
	2	Services Marketing	2	Core Elective
	3	Portfolio and Wealth Management	2	Core Elective
	4	Financial Derivatives	2	Core Elective
	5	Training and Development	2	Core Elective
	6	Labour Law and Employee Relations	2	Core Elective
		Total	17

Quadmester-V	S. No.	Course Name	Credits	Course Types
	1	Major - Digital
		Innovation and Information Technology Management	2	Core
		Minor: One of the below Major specializations
	2	Major - Finance
		Banking and Financial Markets: A Risk Management Perspective	2	Core Elective
	2	Major – Human Resource
		Organizational Design: Creating Competitive Advantage	2	Core Elective
	2	Major - Marketing
		Customer Relationship Management	2	Core Elective
		Total	4

Summer Quadmester	S. No.	Course Name	Credits	Course Types
	1	Summer Internship	12	Life Skills
		Total	12

Quadmester-VI	S. No.	Course Name	Credits	Course Types
	1	Major - Digital
		Digital Marketing Analytics in Practice	2	Core
		Minor: One of the below Major Specializations
	2	Major - Finance
		Introduction to Risk Management	2	Core Elective
	2	Major -HR
		Managing Employee Performance	2	Core Elective
	2	Major Marketing
		Digital Marketing Analytics in Practice	2	Core Elective
		Total	4

Quadmester-VII	S. No.	Course Name	Credits	Course Types
	1	Leadership Laboratory	2	Core
	2	Research Project	1	Core
	3	SPRINT-VII	2	Life Skills
	4	e - CRM(Digital)	2	Core
		Total	7

NOTE:	Total Program Credits: 90
	Credits required for Major Specilization : 14
	Credits required for Minor Specilization : 8

Kavita Thakur (MBA)

I have been placed with ICICI Bank, one of the top private sector banks in the country. I always dreamed of working in banks or financial sectors and Shoolini has made my dreams come true.

Anish Chauhan (MBA)

I am sincerely grateful to Shoolini University for giving me the chance to find placement with JCB, a manufacturing giant.

Prachi Chauhan MBA

Satin Credit Care
I entered the gates of Shoolini as a timid young girl and now Shoolini has transformed me into a confident professional.This has helped me to make my place in SCCNL.

Parul Mittal (MBA)

Hindusthan Unilever
The day I got selected with Hindustan Unilever Limited was the happiest day of my life. I can't thank Shoolini University enough to bring in such a big company and to provide us with such a great opportunity.

Lavesh Sharma (MBA)

If I have to describe my experience in one phrase then "It's been a rollercoaster ride". But throughout the whole journey, all faculty, my classmates and staff of the University helped me.

Rishab Sharma

The first step of my journey to success started with Shoolini University and has reached ICICI now. Thanks to campus placement that continued in the online mode even during COVID. I got hired by one of the top banking companies.

Siddhant Rana MBA

Shoolini University has become a great school of choice for its MBA programmes. Being an MBA student, I have gained practical knowledge through a especially designed unique curriculum, which prepared me to excel at a plethora of job profiles in the corporate world.

Alamkrit Gautam MBA

I am grateful to the Shoolini MBA Career Development team, who is dedicated to connecting students with top companies and innovative startups. I give full credit to them in getting me placed in ICICI Securities during such unprecedented times.

Sugandhi Ranote

I got ample industry exposure at Shoolini University through participation in projects & live assignments. By enhancing my leadership skills and being meticulous in my approach, I got a Gold medal & got placed at VARITE India.

Frequently Asked Questions

Who teaches MBA at Shoolini University?

The faculty at Shoolini University's business school comprises experts in all areas of management studies. Most members have either completed their Doctoral studies at leading universities or have worked in corporate companies at leadership positions. The experienced team hails from the University of Berkeley, IIT, IIM, ISB and other reputed universities in India and abroad. Apart from regular full-time faculty, our visiting faculty comprises corporate leaders who augment the learning with their practical experience. Passionate about what they do, the teachers of all MBA modules are deeply involved in teaching, research, and consultancy, and they are teachers by choice.

Tell me about the curriculum for MBA at Shoolini University?

Shoolini MBA curriculum is based on inputs from industry, alumni and academia. The first four quadmesters cater to the understanding of the fundamental concepts in business management, communications, research, analytics and legal aspects of the business. Students undergo a compulsory two-month summer internship after completion of the first year. In their second year -- quadmester 5 onwards -- students select their major and a minor specialisation. The specialisation choices available to the students are marketing, finance, human resource management, digital, biotechnology, pharmaceutical and healthcare management, rural management, international business and analytics. The course curriculum is dynamic in nature and continuously updated to incorporate the latest developments in the field. Overall, the Shoolini MBA curriculum focuses on knowledge of concepts in business management, development of practical skills for success in the real world and development of responsible business leaders.

What are the future opportunities after completing MBA from Shoolini University?

Shoolini MBA graduates have a world of opportunities available to them. Our meticulously designed placement process ensures each student gets a great career opportunity in leading Indian and global corporates. Where few students get a pre-placement offer in their summer internship, others participate in Placement Week. During the Placement season, students have the option to choose jobs that offer packages of more than Rs 8 lakh per annum. Shoolini MBA graduates have been continuously getting absorbed into the public sector. Our alumni have established start-ups in India, Australia, the Middle East, New Zealand and the US. Students have also been extremely successful in corporate leadership positions and others have joined professional NGOs to contribute to society. Our students have also joined reputed institutions of higher learning for their Doctoral studies, while some have opted out of campus placements and joined their family establishments to give them a more professional outlook.

How do you expose MBA students to industry experience?

Students of Shoolini University regularly interact with experts from industry through guest lectures, workshops and seminars to get updated on contemporary concepts in business management. Our skill enhancement program SPRINT offers an excellent platform for hands-on workshops with corporates. Each course understanding is augmented with a masterclass by subject matter experts from the industry for deeper and comprehensive understanding. The students also undergo compulsory two months summer internship where they are mentored by leaders in the corporate sector. Students collaborate to solve live problems of the business world by undertaking research projects and participate in consultancy projects led by the faculty.

What are the unique activities conducted by the Business School of Management?

The Business School of Management conducts various activities to develop inter and intra-personal skills of students through activities like SPRINT, regular Industrial visits, self-improvement modules, etc.

Course Details

Eligibility: A bachelor’s degree (any discipline) with minimum 50% marks
Admission Criteria: GMAT/CAT/MAT or state entrance, and letter of intent and faculty interaction
Duration: 2 Years
Fee Structure
Semester Fee : ₹221000

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MBA Digital Marketing

Key areas of research