Kuldeep C Rojhe

Professor / Management Sciences & Liberal Arts
Professor, Ph.D, SLET


Kuldeep C Rojhe

Doctoral in consumer behavior with specialization in customer complaining behavior, Prof. Rojhe has a blend of experience in the industry &academia. In 16 years of experience, he has coordinated to developthe curriculum & skill development programs at the management school. Additionally, he has performed various roles in education management, as well as led industry-academia tie-ups, international collaborations& internship programs. Key skills include higher education management & development. Keen interestslie in education management, research & consultancy.


  1. Verma, S., & Rojhe, K. C. (2018). Review of Evaluative Criteria Used by Consumers Preceding Purchase Decisions of FMCGs (Fast Moving Consumer Goods). NMIMS Management Review, XXXVI (3): 10–26.
  2. Kumar, M., & Rojhe, K. C. (2018). Study of consumer behaviour toward online hotel room reservations. Int. Journal of Management and Development Studies, 7(1), 14–23.
  3. Kumar, M., & Rojhe, K. C. (2018). e-Distribution Channels Analysis : A Study of Chandigarh Hotels. International Journal of Creative Research Thoughts, 6(1), 13–19.
  4. Vashisth K.K, Rojhe K.C. (2017). A Review of Network Marketing Industry's Fight towards Legitimacy in India. Pacific Business Review International, 10(4)152-158
  5. Vashisth K.K, Rojhe K.C. (2017). Distribution of margin among intermediaries; disintermediation and the contemporary entrepreneurial flow. ELK Asia Pacific Journal of Marketing and Retail management, 08(3)33-44 
  6. Vikas, Rojhe, K.C (2017). Study of TQM Performance among Pharmaceuticals Manufacturers of Himachal Pradesh, India. International Journal of Innovative Research and Advanced Studies (IJIRAS), 4(5), ISSN: 2394-4404, 381-387
  7. Vikas, Rojhe, K.C (2017). TQM Adoption among Pharmaceuticals Manufacturers of Himachal Pradesh, India. International Journal of Business Management and Scientific Research, Eminence Journal, ISSN: 2394 – 6636, 13-17
  8. Kumar, R., Shukla, R. K., & Rojhe, K. C. (2016, December). Influence of customers' attitude on purchase of Counterfeit products in Himachal Pradesh, India. International Research Journal of Marketing and Economics, Associated   Asia   Research   Foundation   (AARF) 3(12), 1-19.
  9. Kumar, R., Shukla, R. K., & Rojhe, K. C. (2015, March). Customers Behavior towards counterfeit products-a case of Solan town in Himachal Pradesh. Global Journal of Multidisciplinary Studies,4(4), 150-159.
  10. Sulochna, & Rojhe, K. C. (2015, January). Challenges & problems faced by rural customers in banks - a case study of Solan district in Himachal Pradesh. Proceedings of 2nd International conference on innovation & sustainability, managing for change, 10-15.
  11. Sulochna, & Rojhe, K. C. (2014, July). Study of Problems & Challenges of Women Entrepreneurs – A Study of Solan & Shimla districts of Himachal Pradesh. Indian Journal of Scholarly Research, 3(7), 13-14.
  12. Sulochna, & Rojhe, K. C. (2014) Aura of charismatic leadership, Contemporary Issues in Leadership and Management, Twenty first century Publications, Patiala, Punjab, 111-114
  13. Rojhe, K. C., & Sulochna. (2013, August). Quality education and teacher development. Asian Academic Research Journal of Social Sciences and Humanities, 1(14), 170-174.

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