Experience: 6+ years
Expected Profile: The person should have experience in executing online customer acquisition campaigns at a large scale. She/he should have in-depth understanding of the online marketing landscape with the ability to plan and execute strategies in affiliate marketing, search & display marketing, social media and others. Thorough knowledge of leading technology tools used for various marketing campaigns is a must.
• Plan, design and execute online customer acquisition campaigns
• Scale and manage PPC and PPM campaigns across multiple channels like google, facebook, linkedin, etc.
• Plan and manage social media and content marketing campaigns
• Work in conjunction with cross-functional teams to plan and execute large scale marketing campaigns
• Excellent communication and presentation skills
• Measure, analyze and understand marketing metrics to drive marketing decisions
• Manage email lifecycles to nurture leads and engage with customers